OXCGN’s EB Expo 2012 Awards: The hits and misses of EB Expo 12
OXCGN:
"Besides the usual awards you’d expect, we’ve decided we felt the need to acknowledge a variety of other unsung heroes and villains that featured over the expo.
I was also initially barred from entering the Black Ops 2 booth with my media pass. I didn't understand the logic at all. On the 2nd day I flirted a bit with the girl at the front and she told me to line up with the "Express" card holders, but I still had to wait 15 minutes (which is OK I guess...)
My understanding is that Activision is more intent on getting actual CoD community feedback than media feedback, which is understandable considering how relentless some media can be towards the brand.
It sure sends the signal that they are trying to prevent damaging reports before the game hits release.
It's like they've decided media will always be negative toward COD games so they want word of mouth from consumers to be their promotion.
My understanding is that Activision is more intent on getting actual CoD community feedback than media feedback, which is understandable considering how relentless some media can be towards the brand.