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Submitted by Menashe 1220d ago | news

Reggie: Nintendo Is an Entertainment Company, Not a Games Company

Nintendo Enthusiast:

Reggie explained how to define Nintendo as a company. (3DS, Wii U)

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Snookies12  +   1221d ago
But... What else does Nintendo make other than games, consoles, and console accessories...?
#1 (Edited 1221d ago ) | Agree(79) | Disagree(4) | Report | Reply
Griffin4871  +   1221d ago
Games = Entertainment. Nintendo also develops things like TVii.
Masane   1221d ago | Spam
guitarded77  +   1220d ago
And licensed merchandise... cha ching!!!

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#1.1.2 (Edited 1220d ago ) | Agree(15) | Disagree(3) | Report
DragonKnight  +   1220d ago
He's kind of right considering Nintendo's history. Starting out as a Hanafuda card company, branching out into other areas such as love hotels, finally becoming a video game production and console development company.
MaxXAttaxX  +   1220d ago
Title's out of context.
Nothing new.
#1.1.4 (Edited 1220d ago ) | Agree(2) | Disagree(0) | Report
sikbeta  +   1220d ago
Lets see what the Wii-U will bring first before getting any conclusion.
darthv72  +   1220d ago
is not too dissimilar to the WWE (WWF). When Ted Turner came out to tell Ed McMahon that he too was in the "wrestling" business (WCW), Ed proclaimed: that's good Ted. I'm in the entertainment business.

Regardless what it may look like on the surface. It's all about entertainment.
DragonKnight  +   1220d ago
@darthv72: Umm, Vince McMahon?
edgeofsins  +   1219d ago
And their entertainment equals game related things. They are both a games company and an entertainment company. Why does it always have to be one thing or the other?
gaffyh  +   1219d ago
It's young Reggie!


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jc48573  +   1220d ago
if it's true, where are my movies?
Snookies12  +   1220d ago
There was that delightful Mario Bros. movie. :D
colonel179  +   1220d ago
They are saying that now because of TVii, but if they were truly an entertainment company, they should have allowed at least to play DVDs con the Wii.
guitarded77  +   1220d ago
@ jc48573

Dude... you never saw "THE WIZARD"!?!?!


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#1.2.3 (Edited 1220d ago ) | Agree(5) | Disagree(3) | Report
pixelsword  +   1220d ago
I grew a new hole just above my stomach just so I could puke faster.

Just kidding.
swice  +   1220d ago
Now that's disgusting
PopRocks359  +   1220d ago
Nintendo Video on 3DS?


When did Reggie chastise Sony? I've never heard of that happening. Link please?
shutUpAndTakeMyMoney  +   1220d ago

lets hope nintendo doesn't end up like MS
But have a feeling all three consoles will. Hopefully sony remains the smae but with better marketing and online with gaikai.
PopRocks359  +   1220d ago
Looks more to me like he was complimenting Sony in this one. Are you sure you sent me the correct article? Or are you just trollin'?
Blastoise  +   1220d ago
Here you go

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wastedcells  +   1220d ago
Man first he says social features are their killer app now this. He needs to stop talking lol Wii U has so much hype right now but hard core gamers might still need a little push. This isn't helping. Talk about Zelda!!
SilentNegotiator  +   1220d ago
Now Nintendo is also feeding us this BS? Sigh.
#1.5 (Edited 1220d ago ) | Agree(13) | Disagree(1) | Report | Reply
Blankman85  +   1220d ago
They used to own a string of sex hotels back in the day. I kid you not, google it.
Snookies12  +   1220d ago
Hey that's... Um... Entertainment too... I guess... Lol
miyamoto  +   1220d ago
LOL that Mario bit was so funny

If they were an entertainment company why did they drop the "Entertainment" after the SNES?

because they really are not?
Leviathan  +   1220d ago
Super Nintendo Entertainment System Entertainment
lol. I like SNES much better than SNESE.
ConstipatedGorilla  +   1220d ago

He meant the systems that came AFTER SNES. It confused me at first too.
dedicatedtogamers  +   1220d ago
Dear Nintendo,

When you made the Wii and the DS, you created two of your most popular and most influential systems. Yes, those systems had flaws and there were some things you could have done differently, but the focus of those systems was GAMES.

Please focus on games again. Facebook and Twitter will never make a videogame console into a GREAT videogame console.

Gamers everywhere.
Syntax-Error  +   1220d ago
You took the words outta my mouth. This guy must be an idiot or think we are the idiots. The 360 and PS3 are multimedia consoles not the wii or wii-u. It wasn't until the release of the wii did you see Nintendo have an option to play a CD or DVD. So how in the hell can he make that statement with a straight face? The reason I give MS and Sony an equal stance here is because even though XBL offers so much more than PSN, the PS3 has a browser which the 360 lacks. They are both incredible machines that offer more than games.
Jazz4108  +   1220d ago
Well being in the beta the 360 has a browser now and it kicks sonys browser to the curb. I do agree ms should have offered it before now but i will be on all 360s very soon and I am sure the 720.
Syntax-Error  +   1220d ago
Sounds like a winner Jazz. I love 'em both but I find myself playing with my PS3 more. I think the resolution won me over. I think the line is drawing closer between the two. The only thing that will separate them in the future is in house development because specs are getting closer and closer. Before the games separated gamers and soon it will come down to WHO'S SIDE ARE YOU ON? Honestly, I think it won't be long before these two say "fuck it" and work together. Some feel a unified console is a bad thing and competition brings out fresh ideas, but that's not always true. Look at the saturation this generation has shown us as proof. It all comes down to the developers. Systems are going to soon have updates and no need for a 5 year cycle. I am sure of it.
dogoodmatters  +   1219d ago
I get tired of the PR answers from the higher ups.
neogeo  +   1219d ago
Cartoons like pokeymon
greenpowerz  +   1221d ago
They'd better hope so for their sake. Maybe they have some not yet announced partnerships? I guess he's saying the Wii u will at least be as capable at multi tasking and multi media layered with Wii U's OS as the 360 is.

Some bold statements coming from a company that has been the only company ignoring the expansion of console evolving into multi media hubs, for more than one generation I might add. Like I said, they must have something up their sleeves daring to pretend they are suddenly on par with their (Nintendo's) competition.
#2 (Edited 1221d ago ) | Agree(9) | Disagree(3) | Report | Reply
dogoodmatters  +   1219d ago
They did have the Unity deal out of nowhere. Netflix is popular on the Wii. They have one chance left really with their Wii U online presentation before it launches to seal the deal for many.
LordMe  +   1221d ago
This quote does not sit well with me... They have been shifting for a while, making less and less core games. But this points that they are not going to be focusing on gaming as much in the future.

But I hope he just made a stupid statement.
PopRocks359  +   1220d ago
"They have been shifting for a while, making less and less core games."

Like Mario Galaxy, Zelda Skyward Sword and engaging in the publishing of Ninja Gaiden and Bayonetta?

The core stuff from Nintendo is there. You're letting their focus on casual games for the Wii outshine that.
LordMe  +   1220d ago
I said shifting. Not gone. The fact is, they have made more casual movements with the Wii then core. I never said they dropped it all and ran.

Moving into the Wii U I am hoping to see more core games, and already have started seeing them, but I just said this quote does not sit right with me.

I was in no way attacking Nintendo, nor trying to put them down in anyway.
-Mika-  +   1220d ago
Mario galaxy and zelda skyward are really easy to beat compared to their past games. Nintendo has been making their games more casual and alot less core. You can't deny this.
PopRocks359  +   1220d ago

And...? They're still core games.
ShaunCameron  +   1220d ago
@ Mika

Huh? I don't recall SMG being easy to beat. And I actually played the game.

<Nintendo has been making their games more casual and alot less core. You can't deny this.>

Yes I can because most Nintendo games don't even have a difficulty mode, unlike most Microsoft and Sony games. DKCR is casual now?
cpayne93  +   1220d ago
^Not attacking smg, but imo it was very easy to beat. Doesn't make it good or bad but I thought it was really easy, easier than sunshine anyway.
XxWalksOfShamexX  +   1220d ago
@ cpayne93

True, but full completion of all 120 stars was a challenge. Not as hard as mario 64 mind you, but still a challenge.
Qrphe  +   1220d ago
They did shift away during the Wii era (those Wii titles you mentioned were not something I'd consider good for Mario and Zelda) but they are making better moves with the Wii U it seems, specially with Bayonetta.
#3.1.7 (Edited 1220d ago ) | Agree(1) | Disagree(2) | Report
ChickeyCantor  +   1220d ago
Mika is talking about the past. The past when most of us were 4 to 7 years old.

What gives you the idea, growing up, developing reflexes, etc, got nothing to do with it?
dogoodmatters  +   1219d ago
Nintendo was Nintendo for the most part. They should have had an Eternal Darkness though. A Star Wars exclusive? N64 and GameCube had Star Wars exclusives.
neogeo  +   1219d ago
Wii has a bad rap for casuals but when it comes down to hardcre JRPG's Wii is the king.

Xenoblade Chronicles
The Last Story
Rune Factory
Arc Rise Fantasia
Fragile Dreams: Farewell Ruins of The Moon
Shiren the Wanderer
Tales of Symphonia: Dawn of the New World
Dokapon Kingdom
Harvest Moon

just to name a few.
omarzy  +   1221d ago
Games aren't entertainment?
pixelsword  +   1220d ago
Maybe, but not entertaining; to be that would require no effort on your part.
Kamikaze135  +   1221d ago
Of course they are. Games are entertainment and Nintendo also works on other forms of entertainment for their systems like various apps.
tuanmatized  +   1220d ago
the Truth will set you free
Baka-akaB  +   1220d ago
"Good" for you , but i'm warning you , i'm only interested in gaming , not your entertainement antics . And this is true for the other two .
ChunkyLover53  +   1220d ago
It was the "Entertainment" portion of Nintendo Entertainment System that helped save the video game industry. I honestly think people are once again a bit weary of something just titles "Video games".

Microsoft, Sony and Nintendo will all offer multiple things with their next consoles. Something for everyone, I think it'll be interesting to see and hear people's reactions when they realize all of the big three will cater to all audiences. That fact should actually eliminate some fanboy arguments. Its clear these companies need the casual, family, core, tech and entertainment crowds to compete with tablets and smartphones.
Qrphe  +   1220d ago
>helped save the console video game industry

fixed it for you
MaxXAttaxX  +   1220d ago
* Console gaming in NA.

Hell, Sony also helped shape the industry defining modern games with the PS1.

There. Everyone contributes one way or another. But I don't think that was the topic.
yewles1  +   1220d ago



CGI-Quality  +   1220d ago
The title of this article is misleading. He didn't say "we're not a gaming company, but an entertainment company", however he says: "we’ve always been an entertainment company, going all the way back to the Hanafuda Cards and our key equities. We’re an entertainment company." Basically not negating the gaming side of his branch at all.

I wouldn't read so much into it and I'm sure Reggie knows his company is as much an entertainment hub as it is a gaming corporation.
#10 (Edited 1220d ago ) | Agree(7) | Disagree(2) | Report | Reply
claud3  +   1220d ago
Does not help. Kills it right on the spot
MySwordIsHeavenly  +   1220d ago

That would have been nice to know six years ago...
IWentBrokeForGaming  +   1220d ago
Wait... this is MS right?...
mrbojingles  +   1220d ago
People will blow this way out of proportion.

When the World Wrestling Federation changed their name (Due to lawsuit) to World Wrestling Entertainment, did they become less about wrestling more entertainment? No, they kept a healthy balance (usually) between the two.

Apple says their a mobile computing company, not like their old Mac days. But they still make stellar Macs.

Reggie's statement changes nothing, obviously.
StraightedgeSES  +   1220d ago
Uh yes WWE is less wrestling more entertainment. if you don't believe me go look at there current shows and compare them to the attitude era.
mrbojingles  +   1220d ago
I watch if quite often now, and I did then.

It was just as much entertainment during the Attitude era as it is now.

Love the user name btw!
killerhog  +   1220d ago
Yes lol, wwe is way to much of a soap opera now compared to before, he'll its the reason South Park poked fun at it. You didn't help Nintendo with that comment dude.
mrbojingles  +   1220d ago
And I suppose the Undertaker trying to crucify Vince's daughter on live TV only to have Vince's sworn enemy Stone Cold save her at the very end isn't too much of a soap?

Or HHH having *** with Katie Vick's dead corpse?

Those things did happen y'know.
cr33ping_death  +   1220d ago
Hell just today i found out they own the mariners
yeah0kchief   1220d ago | Spam
deafdani  +   1220d ago
Well, they're saying that NOW. Of course it's in their interest to talk like that now that the Wii U will support non-gaming stuff more actively than any Nintendo console before it.

I'm referring to TVii, of course. While the Wii had Netflix, it really wasn't as much of a compromise by Nintendo to non-gaming entertainment as what TVii promises.

But before that? Lol. Nintendo has always ben, first and foremost, a games company. That was their motto to justify their consoles not having other capabilities besides gaming The original xbox and ps2 were also DVD players, while the Gamecube wasn't. Heck, they didn't even want to allow DVD playback on the Wii, even though it actually ran DVD's, a feature that was definitely taken advantage of by the homebrew community. The real reason behind this was simply that Nintendo didn't want to pay the royalties required in order to get official authorization for the Wii U to run dvd movies. But Nintendo didn't say that, of course. It doesn't look good from a PR point of view. So they went with the "we're a games company" angle.

Now they changed their tune. NOW. So, yeah, what Reggie said is technically true, in the current times. But it wasn't always like that, and there's a healthy dosis of bullshit on his talk. :P
#17 (Edited 1220d ago ) | Agree(2) | Disagree(0) | Report | Reply
AWBrawler  +   1220d ago
How did i know that this was going to be spinned to try to make them sound bad or casual?
JamieL  +   1220d ago
Spun, spinned is not a word. It doesn't sound even remotely right. come on man. I'm not all that great at spelling myself, but that's not even close to being a word.
AWBrawler  +   1220d ago
of all the times when autocorrect fixes things, why didn't it get that? Yeah i sometimes slip and write spinned. I'm used to people talking raggedy, and I type like I talk lol.

That and i speak 3 different languages and sometimes forget the rules for words like "spin" in english
#18.1.1 (Edited 1219d ago ) | Agree(0) | Disagree(0) | Report
mananimal  +   1220d ago
If that doesnt spell it out for all your CORE Nintendo games fanboys, then Your just not listening & in denial. Nintendo doesnt care too much for its Core gamer fanbase, they are abt Entertainment 1st & formost. Nintendo's business model is the Casual Gamer 1st.
Picnic  +   1220d ago
Mainly speaking, Nintendo have been most concerned with being a family entertainment company (hence Famicom - Family Computer). In the few cases where, often through third parties, they've flirted with mature titles they've been nearly always critically, if not necessarily commercially, successful e.g Conker's Bad Fur Day, Eternal Darkness, Resident Evil Remake, Resident Evil 4. The Wii started off in a similar way with some mature titles like Red Steel, Mad World (and the unreleased Sadness) but then it was realised that the Wii was regarded as more of a unique selling point console, based around wholesome, if sometimes rather old school concepts (some could be from the 8 bit days) of games rather than a console that needed to be all things to all people like the Gamecube aimed to be with less impressive sales. Yes, these days, Nintendo is an entertainment company but, for a while in the N64 / Gamecube days they were also a very serious games company, at least by their association with Rare, Capcom and that first Metroid Prime game.
#20 (Edited 1220d ago ) | Agree(0) | Disagree(2) | Report | Reply
jakmckratos  +   1220d ago
No it's not. Stop spitting bogus BS and make an HD Star Fox and 3D pokemon game(and no Mystery DUngeon does NOT count).

Or hey if you wanna be an entertainment company how about you pretend like it's 2000 and let your console play DVDs
MWH  +   1220d ago
God Almighty, save us from the world of corporates.
JasminHill22   1220d ago | Spam
iHeartHelloKitty  +   1220d ago
I didn't notice. They stole my money and my heart. jk
chukamachine  +   1220d ago
Just Mitsubishi don't just make cars, they funded pearl harbour attack.

Nintendo make kids toys, Wii is a childs toy.
linkenski  +   1220d ago
Alright let's correct him. He should've said "Nintendo is not just a gaming company, it's an entertainment company"
HalfNerdHalfAmazing  +   1220d ago
I was entertain with Wii sports lol
Vanfernal  +   1220d ago
I kind of got that back in the day when they released the Nintendo ENTERTAINMENT System, lol.
GraveLord  +   1220d ago
An entertainment company? Really? Is that why the Wii U can't even play a simple DVD in 2012 let alone a Blu-Ray.

Nintendo is a games company.
josephayal  +   1220d ago
yes yes Reggie you are the Best, i can't Wai't for my Brand New Black 32gb WII U
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