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Submitted by Valay 1222d ago | rumor

Sony suing Bridgestone over Kevin Butler's Wii-related commercial?

Things are getting really weird with Bridgestone's recent Wii-related commercial. It all started when Kevin Butler was spotted in the company's "Game On" promotion featuring the Wii. It didn't take long for an updated TV spot to be released, this time featuring a new actor. (Wii)

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Is this rumor true? Rumor votes 95
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zdkapl  +   1222d ago
That would be both funny and awful if this is actually happening.
guitarded77  +   1222d ago
It broke my heart when I saw the commercial on TV. I was like "KB sold out" :(, then I was like "Damn you Sony, why didn't y'all keep KB"!
knowyourstuff  +   1222d ago
Lawyers are to blame for crap like this. Sony thinks they can trademark Lambert's likeness as "Kevin Butler", which is nonsense since it would prevent him from working for anyone else. Sony can't do that unless there is a non-compete clause in Lambert's contract.

Sony has also been doing huge cutbacks to remain profitable. Lets just say Kevin got a pay cut and he quit, while Sony's executives running the company into the floor are getting bonused all day long.
Nimblest-Assassin  +   1222d ago
Well this is happening, and honestly, Sony should cancel this lawsuit, because it is ridiculous

They own the character "Kevin Butler" not the man Jerry Lambert

He can act in whatever he wants to act in... Sony doesn't own him, unless this commercial is a breech of terms with Jerry

All in all, this is a stupid ass decision from sony


Those are the actual documents, proving this is a real thing
alien626  +   1222d ago
its more of he could work for bridgestone but Jerry Lambert is still under contract with sony in which he cant be promoting other systems other than sony. Bridgestone is the fault for not thinking that. BTW people dont get mad they not suing Jerry Lambert(Kevin Butler) they are suing Bridgestone.
Blankman85  +   1222d ago
Actually they are suing Bridgestone and Wildcat Creek Inc, which happens to be presidented(is that a word?) by Jerry Lambert.
-Alpha  +   1222d ago

Not sure if this is true, but:

" Not only are they suing Bridgestone for the commercial, they're also suing Wildcat Creek, Inc.

Who are they? Well, evidently they're the advertising company hired by Bridgestone for the commercial. According to this their president is none other than Jerry Lambert."

From the Neogaf thread
nukeitall  +   1222d ago

"Sony can't do that unless there is a non-compete clause in Lambert's contract."

None compete clauses are often impossible to enforce, due to it in fact bars people from using their trade to earn money.

By the way, that is a good thing!
MAJ0R  +   1222d ago
inb4 Sony gets hacked again
BrianC6234  +   1222d ago
"Lawyers are to blame for crap like this. Sony thinks they can trademark Lambert's likeness as "Kevin Butler", which is nonsense since it would prevent him from working for anyone else. Sony can't do that unless there is a non-compete clause in Lambert's contract."

I never saw the commercial. Did he use the Kevin Butler name and dress like him? If so I'm sure Sony would have a reason for suing. He'd have to at least not pretend to be the same character.
Cupid_Viper_3  +   1222d ago
Wow, the amount of people talking about things that they don't understand here is staggering.

Guys....when an actor signs a commercial contract to represent a certain company, there is always a clause that states that said actor CANNOT EVER feature in any commercial work representing a competitor, it is a breach of contract.

Lebron is under Contract with Nike, hence can never appear in a commercial for Adidas, or Reebok, or Under Armour. Same thing for Messi as he is under contract with Adidas, therefore cannot feature in Nike commercials even though Barcelona, the club he plays for is sponsored by Nike. Any breach of those contract term is subject to legal action.

The purpose of commercials in the first place is build a certain perception, and actors/mascots are spokesperson for those companies. that's why they put these actors under a contract, meaning that you get paid specifically not to work for the competitor.

A company cannot afford to be publicly sponsoring you, and have you as a downloadable character in one their biggest franchises, while you're also pushing commercials for their direct competitor........I don't a single company that would allow that. And as much as I like Lambert, as an actor, he would be well aware of that, and as the president of marketing company, he would know that all too well.

Sony is going to have to cut ties with him, meaning that all their future plans to use him as Kevin Butler are now washed up, meaning an entire marketing strategy and investment has been foiled.......Cmon now, get real, What Lambert did was amateurish and unprofessional,and he breached his contract, period.
ScubbaSteve  +   1222d ago

After reading through most of these comments I'm glad to see someone who actually understands what's going on. When this commercial came out I knew there would be a legal action coming and when Bridgestone suddenly edited out KB it was pretty much confirmed that this was going to happen.

I'm not sure if it's just people trolling because it's Sony or they really don't understand how the world works. I'd honestly be surprised if this weren't a shoe-in case for Sony and I suspect we'll hear about a settlement in a few months.
Legion  +   1222d ago

The only issue here is they are not suing the actor who might be in breach of contract. They are suing the companies that utilized him. And regardless of who is President... they can't sue the company for using him... they can only confront the actor if he is in breach.
#1.1.11 (Edited 1222d ago ) | Agree(3) | Disagree(4) | Report
TheRealSpy  +   1222d ago
kevin butler was never funny. it takes a certain level of desperation to think he did sony a favor with his marketing. it's just childish "humor" that idiots respond to. you can put that stupidity anywhere and there will be a moronic audience for it.
pixelsword  +   1221d ago
I don't know all of the names, but it could be that he is under a contract which may have prevented him from promoting any other console, videogame, or device. The only way Sony could sue Bridgestone is that they have a contract which supports the above statement.

Prince was under something similar, as he could not use the name given to him by his parents unless he was with Time/Warner; so it's not a stretch to think something like this exists out there.

@ therealspy;

Your presence here either undermines your hypothesis or supports it.

I'm saying support. ;D
#1.1.13 (Edited 1221d ago ) | Agree(0) | Disagree(1) | Report
MariaHelFutura  +   1221d ago

Well, he could always go back to killing babies on scare tactics.
Reibooi  +   1221d ago
There are a few reasons Sony could be suing and be within their right and not be bullying in the process.

Firstly is if he signed a non-compete clause. This would basically not allow him to work on anything for a certain period of time in advertising or not work on anything that was gaming related. It all depends on the contract he had signed with Sony.

2nd Sony could be suing because they believe Bridestone was leading people to believe he was still portraying the Kevin Butler character.

This has happened before mind you in a different business. During the Monday night wars of the late 90's the WWF sued the WCW when Razor Ramon(Scott Hall) went to WCW because when he went he played the same character and while they never said his name they clearly hinted at who he was and that he was portraying a character the WWF had Trademarked. As a matter of a fact one of the first things he said was "You know who I am but you don't know why I'm here" Implying he was their as the Razor Ramon character which was against his contract.

Something similar could be happening here with the Sony law suit but until more info comes out there is no reason to be throwing hate in every possible direction.
#1.1.15 (Edited 1221d ago ) | Agree(1) | Disagree(4) | Report
Kevin ButIer  +   1221d ago
*looks awesome in white coat*
Pekka  +   1221d ago
@Cupid_Viper_3: Even contracts aren't forever and actor can also decide to leave whenever contract is being negotiated. They can't force him to continue and contract is void after he leaves and he can work for their worst competitors. Of course, character of Kevin Butler is owned by Sony but not Lambert if he isn't on their paylist. Even Messi could change from Adidas to Nike if Adidas decides his contract is too expensive or Messi decides to change sides when contracts are negotiated. His contract doesn't last forever but could last for several years.
StraightPath  +   1222d ago
Sony jus another jealous evil organisation. How is fanboys justify this? I remember the hate apple got for sueing samsung sony are no better then apple. The jus want money n be dominatr
Nimblest-Assassin  +   1222d ago
Is your keyboard broken, or are you unable to spell?

I honestly can't take you seriously like this
SilentNegotiator  +   1222d ago
If he signed a non-compete, it's cut-and-dry. Sony isn't "evil" if they want Jerry to complete his contract by not promoting other systems.

No need to call every lawsuit 'frivolous'. No one seems to REALLY know any details here anyway.
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soljah  +   1222d ago
here is one of the problems with lambert. sony is still actively promoting kb in its products

and its a karting game lust like the mario kart game lambert was promoting in the commericial
jadenkorri  +   1222d ago
Kevin Butler aka Jerry Lambert, will unfortunately no longer be doing Sony/playstation commercials, sad really, I always enjoyed them. But I'm gonna call it now, MS will pick him up and do a commercial for "said game" for the 360/720. Cause we all know MS loves copying Sony, plus the amount of media frenzy it will gain will be huge advertisement.
TheRealSpy  +   1222d ago
this is just an example of a sony troll trying to paint an image of anyone who sees sony for the money grubbing corporation that they are. if you think this guy is trying to make a real point, you are an idiot.

he's trolling on behalf of sony fanboys everywhere. that's all it is. nobody is this stupid.
CalvinKlein  +   1221d ago
sony is poor and getting sue happy because they are desperate for money.
nerdkiller  +   1222d ago
i hope this is fake, not right that sony wants copy rights to a human-being who needs to eat. im sure there not upset with them selves after pswiimotes and smash bros. battle royal
BrianC6234  +   1222d ago
He can do his job, just not pretend to be a character Sony owns.
nerdkiller  +   1222d ago

lets think for a sec,so you're tellin me a he shouldn't do commercial that involves video games becuase he used to do sony ones, then i guess ppl who work for pepsi can't drink coke.

if no names weren't involved then its a free country he can do what ever job comes his way, he needs to eat u know.

( l thought this was AMERICA ) south park:
#1.3.2 (Edited 1222d ago ) | Agree(2) | Disagree(4) | Report
CalvinKlein  +   1221d ago
ahah shouldnt they sue kevin buttnerd instead?
jd666  +   1221d ago
What's your obsession with butts? Oh sorry you can't reply can you as you've run out of bubbles!!! HAHAHA
SPAM-FRITTER-123  +   1221d ago
Sony suing Bridgestone.....LOL

I suppose every penny counts when you're on your way to bankruptcy.

I thought Apple suing Samsung was bad till i saw this.
#1.5 (Edited 1221d ago ) | Agree(0) | Disagree(0) | Report | Reply
360ICE  +   1222d ago
All this relentless suing...
Well, well, it sure beats threatening as Bill Maher would have said. I think...
Carl_Shocker  +   1222d ago
I wouldn't be surprized, Sony created Kevin Butler out of Jerry Lambert...for him to use his Kevin Butler persona promoting a Nintendo product was a lawsuit waiting to happen.

I mean if I had created something like Kevin Butler for my company I wouldn't like rival companies using it....nobody would.

I know Jerry Lambert is an actor but he could of made a new character for it.
shackdaddy  +   1222d ago
But they didn't use Kevin Butler...
#3.1 (Edited 1222d ago ) | Agree(35) | Disagree(5) | Report | Reply
Carl_Shocker  +   1222d ago
Yeah but they gave off that impression that they did, wigs, make up, haristyles, something which wouldn't make people go

"Hey it's Kevin Butler"

Even though it's not, to most gamers who havent heard of Jerry Lambert they would still relate him to Kevin Butler.
shackdaddy  +   1222d ago
That's really stupid. He's an actor. What do you want him to do, wear a mask?

And furthermore. Kevin Butler was a CEO in a dress shirt and tie. In the Bridgestone commercial Lambert was a scientist/tester wearing lab clothes. That should be a big enough difference to tell the two characters apart. People just say he's the Kevin Butler guy because that was his most popular role.
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Nimblest-Assassin  +   1222d ago
This is real... the documents are here
#3.1.3 (Edited 1222d ago ) | Agree(9) | Disagree(2) | Report
killerhog  +   1222d ago
I agree shackdaddy, most people didn't even notice, till an article here brought it up.


Sony didnt really change the actor appearance all that much from what he looks like real life. This is a dumb lawsuit if true.
Lord_Sloth  +   1222d ago
He's an actor under contract to promote SONY! He's allowed to act as long as he isn't promoting Sony's competition. It's business. At least they aren't suing over something as stupid as rounded edges, which nobody seemed to complain about. But it's cool to hate on Sony. Doesn't seem to be cool to hate on Apple even if they are dumb!
Jazz4108  +   1222d ago
Did sony also sue that movie he was just in as well. Sony is being very stupid in the sense and seem desperate now to get some free money with no merit for it.
#3.1.6 (Edited 1222d ago ) | Agree(9) | Disagree(9) | Report
admiralvic  +   1222d ago
You know what I find funny? I remember seeing COUNTLESS KB commercials during primetime tv and my sitcoms I watch when im not gaming or have too little time to start anything. However, I've only seem this bridgestone commercial ONCE outside of seeing it on N4G a while back. Why is this important? Because they're clearly marketing COMPLETELY different demographics (or I just got insanely lucky, but lets assume it's the demo). This means even if Lambert was acting or even looking like Butler, 90%+ of the people that saw the ad wouldn't have made the connection or even know who / what Kevin Butler is.
GarandShooter  +   1222d ago
I disagree. This is clearly not marketing to a different demographic. The only gamers this ad is not aimed at are those that are too young to drive. I've seen the Bridgestone/Lambert commercials during NFL broadcasts. So let's tie this all together.

One of the most iconic things at outdoor sports events for decades was none other than the Goodyear blimp. Yes, another tire manufacturer.

Tire commercials, and general auto related commercials are plentiful during sports broadcasts. Saw some just last night during TBS's coverge of the ALDS and NLDS.

Bridgestone plays heavily to that with their 'made a football, hockey puck, etc. from our tire compound' whimsical commercials. If I'm not mistaken, they were first aired during the Superbowl.

Millions of sports games licensed from the NFL, NBA, NHL, MLB, FIFA, etc. are sold to gamers every year, indicating many gamers are sports fans and many sports fans are gamers.

Why would Bridgestone and Nintendo run an ad that was aimed at drivers/gamers during a broadcast that didn't appeal to them? They wouldn't.

Sorry admiralvic, I think your 90%+ is way off the mark.
Knight_Crawler  +   1222d ago
@Carl - Are you seriously trying to justify this? I understand if Jerry has some agreement in his contract that states that he can not appear in any other game related product as long as he is under contract with Sony...which if this is the case Sony should have just sent a warning later to Bridgestone asking them to pull the commercial or else which they did pull the commercial and replaced it very fast but for Sony to try and get money out of this makes them look just as bad as Apple for suing someone for using a shape.

Also they did not use KB in the commercial they used Jerry Lambert and he never spoke and was not even the main person in the commercial.

Sony messes up on this and they are also suing Lamberts advertising company which is sad because I really like him as a person.
wastedcells  +   1222d ago
It's so easy to see who the trolls are around here, every sony article the same people are there to troll it up a little bit. Then you see the same people on xbox articles saying they love this and love that.
zgoldenlionz  +   1222d ago
Soon as commercial aired damage was done. If lambert can't promote Sonys competitors he shouldn't have done the commercial. Plain and simple.

Bridgestone should have known this I'm sure they have tons of lawyers.
GarandShooter  +   1221d ago
Are you aware that lawsuits can be filed to show the seriousness/willingness to involve the legal system of the plaintiff? That far more are filed than actually go to trial? That not all settlements involve the defendant paying the plaintiff?

Do you know Jerry personally? I would think that would be required to like him as a person.
topekomsi  +   1221d ago
You are incorrect, he did speak in the commercial.
SonyNGP  +   1222d ago incredibly dumb if it's true.
Frankfurt  +   1222d ago
It's Sony, what did you expect?
Nimblest-Assassin  +   1222d ago
Reads comment

See's frankfurt

Expected as much... did sony do something to you as a child.. because your spite towards them is abnormal, even beyond fanboy terms


No seriously, I think Frankfurt has a problem. Usually fanboys act like this to spite people on relevant articles... frankfurt does this in almost every comment he makes, iregardless of the content of the article

I honestly think

A) Sony did something to him as a child
B) He works for microsoft based on his article posts and his comments
C) He is a new breed of fanboy that we have not seen before... and it scares me
#4.1.1 (Edited 1222d ago ) | Agree(18) | Disagree(11) | Report
Outside_ofthe_Box  +   1222d ago
I can tell you what I didn't expect... I didn't expect them to sue.

I did expect a comment like that from you however... lol.


lol, he's just one of those people that takes everything that they hate/like way too seriously, crossing all sorts of boundaries/lines..
#4.1.2 (Edited 1222d ago ) | Agree(12) | Disagree(1) | Report
majiebeast  +   1222d ago | Funny
Show me on the doll where Sony touched you.
wastedcells  +   1222d ago
What's funny is the Sony trolls on N4G have no problem calling out trolls on Xbox articles. You don't have to be here long to see who they are.
prototypeknuckles  +   1222d ago
LMFAO really? I mean I can see the problem but REALLY?
DiRtY  +   1222d ago
This is pathetic. It really is.
YodaCracker  +   1222d ago
Sony is just embarrassing these days.
dafegamer  +   1222d ago
how is it embarassing? Their greatest TV Commercial Icon is promoting the competition.
There is nothing emberassing to sue bridgestone for their stupid mistake. Its called business dude
MS, Apple and even Nintendo do it all the time
ronin4life  +   1222d ago
It is embarrassing when it is a frivolous suit with no grounds that's doomed to fail.
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Outside_ofthe_Box  +   1222d ago
lolz Is it really that serious?
Blankman85  +   1222d ago
Guess we won't be seeing Kevin again anytime soon.
TongkatAli  +   1222d ago
Good, where did I put that darn flamesheild.
GuruStarr78  +   1222d ago
I wonder if he'll still be preorder DLC for LBP Karting?!!
GamingBuddha09  +   1222d ago
what about that rollaid commercial? will sony sue for a lifetime supply of tumms?
toxiichollow  +   1222d ago
It looks like Jerry Lambert solded his soul to SONY...
LakerGamerEnthusiast  +   1222d ago
solded. lol solded.
Getowned  +   1222d ago
aha! lol!!
GreenRanger  +   1222d ago
Do you people actually think that Jerry Lambert gives a crap about Sony?
He's an actor, ffs.
He's more concerned about putting food on the table and taking care of his wife and kids.
I doubt this guy knew anything about the PS3/Move before he had to learn about them for the TV ads.
zgoldenlionz  +   1222d ago
It's been stated a dozen times and not sure why I'm stating it, but Lambert had an endorsement deal with Sony and is now promoting a direct competitor. If it was a taco bell commercial Sony wouldn't sue. If it was a tire commercial talking about traction in rainy weather Sony wouldn't care, but it is what it is.

Someone should have known better and that's why Sony has to sue.
yesmynameissumo  +   1222d ago
I don't see why this is an issue, they're suing Bridgestone, not Jerry Lambert. Anyone?
#13 (Edited 1222d ago ) | Agree(2) | Disagree(6) | Report | Reply
Ben_Grimm  +   1222d ago
You don't find it a little strange that Sony is sueing Bridgestone for using the same actor who played in the Sony commercials?

I can see if Bridgstone went out of there way and called the character Kevin or Mr. Butler, but they didn't.

And was there anything in this actor's contract that stated he couldn't appear on TV playing another gaming counsole? Cause if that's the case it should be on him.

Anyways this is pretty low of Sony is true.
yesmynameissumo  +   1222d ago
They're suing over trademark infringement. No, I don't see that as strange.
feeter  +   1222d ago
what trademark infringement... Jerry Lambert has to act for his living... Sony cant sue and stop someones only way to make a living... Bridgestone didnt use the Kevin Butler name or in anyway dress Jerry to look like Kevin... If you ever look at actors in commercials they will be in a Ford commercial one month then a Toyota or Honda the next (its the way thing happen)... Someone stated above about Athletes thats called sponsorship which is totally different... Even with a non compete clause he cannont work for Nintendo or Microsoft or any other direct competitors... Bridgestone is not selling the Wii but giving it away as a promotion(hence non-compete)... a lawyer could defend Bridgestone a thousand ways, only reason Sony's lawyers put this in is cause they are paid to do so even if there is very little ground to do so... I doubt this will go far but Sony has cash to throw away and things will be worked out before they ever see a courtroom...
2v1  +   1222d ago
I can see if Bridgstone went out of there way and called the character Kevin or Mr. Butler, but they didn't.
think the problem is the wii console in the bridgstone commercial
Knight_Crawler  +   1222d ago
Actually they are suing Bridgestone and Wildcat Creek Inc, which happens to be presidented(is that a word?) by Jerry Lambert.

As much as you may love Sony no one should be defending them on this...Sony should have just sent them a warning letter telling them to pull the commercial which they did.

I mean how much money do Sony expect to get from this and do they really expect to win?
dragonyght  +   1221d ago
how do you know that sony didn't warn them?
Max-Zorin  +   1222d ago
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ajax17  +   1222d ago
Exactly. I thought the Onion made this at first.
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nerdkiller  +   1222d ago
@ max:

thats how u earn bubbles son, 1-up for u
DialgaMarine  +   1222d ago
Sony... I respect you as a company and I love the products you deliver, but this is absolutely ridiculous. Please, someone tell me that this is a joke. Jerry Lambert is his own f*cking human being. If he wants to market a f*cking Wii, he has every right to do so. Unless he was under some wierd ass contract that states he can only market Sony products, this whole thing makes no sense. It's a damn shame too. Kevin Butler had to be one of the most awesome VG marketing mascots ever.
Sugreev2001  +   1222d ago
I thought his contract with Sony was over,but if it's not,than Sony has every legal right to sue Jerry Lambert.
EffectO  +   1222d ago
wtf is wrong with Sony?
Kenjifirera  +   1222d ago
Kevin Butler CEO of breaking my heart </3 :'(
IWentBrokeForGaming  +   1222d ago
You think they would've treaded more lightly with this Bridgestone ad!
Shnazzyone  +   1222d ago
Has Sony really become this desperate? Poor guy can't even do anything else without whatever alternate work he gets being sued by sony apparently.
Straightupbeastly  +   1222d ago
Sony is shitting their pants because the Wii u is almost here.

Plus I'm sure they need every cent they can get after losing billions over the last couple of yrs
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PHIBALNATION  +   1222d ago
Desperate times for $ony, they are stooping to a new low, PS4 and $ony will be out of the console business.
Grenade  +   1222d ago
Yeah yeah, you've used your one bubble to troll a Sony article, good for you, now piss off and move on to the next one.
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ChunkyLover53  +   1222d ago
That is kind of sad really, the guy is an actor, he isn't really involved with Sony on any other level.
kingPoS  +   1222d ago
This is why lawsuits will be the end of world. (not a comet)lol
#24 (Edited 1222d ago ) | Agree(0) | Disagree(1) | Report | Reply
Tultras  +   1222d ago
I don't see why everyone is going ballistic on Sony, I mean no one here knows the TOA the actor and Sony have, so why are we making comments as if we're certified lawyers or something. :/
ronin4life  +   1222d ago
You don't need a law degree to know stupid when you see it.

In fact, sometimes it would only get In the way( see Apple vs.Samsung)
Tultras  +   1222d ago
I don't think the problem here is that he is advertising for another product, rather that he is advertising the Wii, I am confident that his terms of agreement would forbid him on that.

I say that because Jerry lambart has appeared in some movies, like Bad teacher ( 2011 ), no lawsuit over that.

So the problem here is that he is appearing in an ad which is essentially also promoting the Wii, I find Sony's concern on that very legitimate.
Grenade  +   1222d ago
I wonder how many death threats, letter bombs and "DIE TRAITOR BASTARD, DIIIEEEE!!" tweets Jerry Lambert has received from fanboys over this?
Drainage  +   1222d ago
so sony cries to lawyers when their shit gets stolen by Wii but when they steal shit (Brawl,Kart,Move), they keep quiet.
AngelicIceDiamond  +   1222d ago
But wait a minute? Kevin hasn't done a commercial for Sony since last year? Trademark infringement? Sony doesn't own Kevin, kevin doesn't work at Sony.

This doesn't sound like a case to me. Sounds like Sony's trying to make a case out of nothing. And trying to make money.
dafegamer  +   1222d ago
Its very sad to see(yet again)all trolls showing themselves form their hideout to jump on sony. I mean c'mon guys Apple and Microsoft are doing it all the time but yet Sony is evil for Sueing another Company? All this Sony hate smh I really dont get it. I remember when Apple sued Samsung "many" times
and no one made a big deal about it. Hmmmm conspiracy? 0_o????
Unlimax  +   1222d ago
Why Suing ... Nintendo and Sony are Friends .. aren't they !?

They need to be friends ..Why compete in things that do not deserve sensitivity , This is the only reason that makes me hate competition in this type of positions !

God i hate that when companys fight against each other for one person !
#30 (Edited 1222d ago ) | Agree(1) | Disagree(3) | Report | Reply
kevinsheeks  +   1222d ago
It's okay if the companies fight they're childish but to bring in someone who is just acting to get the bills paid that's kind of low.

if your not using him anymore you can't just pop up a year later and say heyyy that's not cool dude you did that commercial with the other guys console
Yodagamer  +   1222d ago
Well to be fair to sony, they aren't suing nintendo. They are suing Bridgestone for a stupid reason, but maybe they have a contract with Jerry, who knows...
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