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Submitted by godfree 1226d ago | podcast

Episode #358 – Exclusive Podcast interview with Christa Charter aka Trixie360

Gamertag Radio interviews Trixie, an ex-Xbox employee about her new novel, the reason why she left Microsoft and much more.

*"Xbox is run by mostly middle managers with no gaming experience"
*"Xbox left J Allard"
*Xbox Community
*Xbox Live Gold member vs ads
*The reason why Inside Xbox failed

Xbox conversation starts at 25:04. (Industry, Microsoft, Xbox 360, Xbox LIVE)

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dedicatedtogamers  +   1226d ago | Well said
Unfortunately, this is becoming true for a LOT of companies, not just Microsoft's Xbox division. Notice how many "social media" integrations are being added into consoles these days? That isn't gamers saying "this is how we make our games better". That would be middle managers saying "hurr hurr wouldn't Twitter be a good thing to add to our system guize?"

I miss the old days of developers (and console makers) being die-hard gamers, from the entry-level guy all the way up to the boss.
Knight_Crawler  +   1226d ago
I agree and as much as I wish things could go back to the good old days, I have accepted that as technology progresses things have to change.

Game consoles are no longer dedicated gaming machines like they were in the past and gaming consoles are your one stop social media hub and the next gen consoles will take social media even futher...heck I expect the 720 and PS4 to be 20% console and 80% PC.

With this said its not hard to see why Sony and MS are hiring experts of all sorts that dont have a back ground on gaming...Sega was made up of people who were hardcore gamers but lacked the business mentality and the Dream cast ended up sinking them.

Sure my gamer instinct is pissed about how gaming is no longer just gaming but from a business perspective this make sense and in these times you can not just rely on games and have to offer a variety of things with your gaming service.

Nintendo is now feeling the pressure because they lacked so many things that MS and Sony offered and are now playing catchup...the Wii U online can either break or make Nintendo.

Edit: My point was that the gaming business has become more than just games and experts from other fields are needed in order for the company to make a profit and survive.
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knowyourstuff  +   1225d ago
It has been thought of by companies that didn't start up as gaming companies (like Microsoft) that businesses are just machines designed to make money, and you don't need a game developer who specializes in coding to run the business, the marketing, the supply chain, etc. Quite frankly, this is true, however some industry knowledge is still required. You do need to know what people are playing, and someone who can analyze current and emerging markets. I don't need to play videogames all day to understand markets and how to do proper project management, but if you have someone who really doesn't care about games because they don't play them, that's a serious problem. You do need to care about the product you're putting out, because without that you get rushed games that release full of bugs.
shutUpAndTakeMyMoney  +   1225d ago
If ps4 & 720 were 110% pc they would still have hardcore tactical shooter & true horror games left.

lol now if wiiU takes off the tablet crazy will be part of everyday console gaming.

One of the big companies already bought into cloud gaming so yikes.. Console gaming so popular it is killing it as a hardcore platform.

After looking at splinter cell the only stealth game left is MGS. Kojima stands alone.
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forestfrog  +   1225d ago
I disagreed with you, im not saying you are wrong, I just don't like what your saying.
miyamoto  +   1225d ago
LOL What are u peeps talking about?
Nintendo's longtime president Yamauchi prides himself as the emperor who never played a single video game on any Nintendo console since they started doing games in the 1980s. Bitter irony eh?

Of course they are all about the money.

But the question is who among them are doing their homework about nurturing the industry and making it grow up.

My point is by this time if you are really passionate about legit video games you should be able to discern for yourself who is are REAL DEAL from the PHONY POSERS.

Who continues to make the effort to move games forward and who holds it back and who brings it backwards? who brings new stuff to gaming . who abuse it & just in it for money only?
EVILDEAD360  +   1225d ago
That goes for EVERY Industry
The music industry isnt run by Musicians...
The Sports Industry isnt run by Sports Atheletes
The Game industry isnt run by gamers

The Xbox is a platform for games and entertainment, just as any console is at this point.

Just because we all love and play games doesnt necessarily make us all qualified to manage a business.

MS made some great business decisions this gen that has put the Xbox brand in a great position.

But at the end of the day, like Sony and Nintendo, not all of those decisions are perfect.

PirateThom  +   1226d ago
Sadly, the days of gamers making games is almost at an end.

It's too big a business now. While I have no doubt some of the middle managers do enjoy games, I am under no illusion it's in the same sense a lot of people enjoy games; casually, on their phone, the yearly COD/Madden/FIFA release.

Problem is, even the ones who play games, like Shuhei Yoshida are still in charge of a company/part of a company and the bottom line is all that matters.
3GenGames  +   1225d ago
Apparently you haven't heard about Homebrew for older consoles. Or Indie games for PC and such.
extermin8or  +   1225d ago
tbh there are still great games being released, rarely in an industry is the person in charge the best person for the job purely because he like the stuff he's in charge of, you need someone to make practical unbiased decisions so you survive as a compnay; as long as they aren't stifling the developers too much and allow them creative decsions or at least take their advice then gaming will be fine; it's the actual main development workforce that needs to have a passion for what they are creating (sorry about typo's my pcs dying and theres a30sec lag between me pressing a key and it typing so i cba to fix issues)
lastdual  +   1226d ago
And yet a lot of those social media features may end up not mattering when Smart TVs become the norm in a few years.

Once your TV has all the functionality of a tablet computer built into it from the start, your console connecting to services such as Facebook will just be redundant. At that point, it becomes all about the games once again.

In fact, TVs may eventually give the consoles direct competition if they come with game-streaming platforms such as OnLive pre-installed. The execs at companies such as MS are going to be in for a hard time if they think their current stategy will continue to work in the future.
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Knight_Crawler  +   1226d ago
Thats a really weak argument...have you tried browsing the net on one of those smart TV's or watch a youtube video? slow as hell and maybe 1 or 2 tv have descent speed - it wont be till another 3 years until we see a TV with PC capabilities.

The next gen consoles will be more PC than gaming consoles and if this true then this will kill 2 birds with one stone...sure they wont replace PC's but what if gaming consoles can do 80% of what a PC can do.
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mcstorm  +   1225d ago
The biggest problem with the digital age is there is no default format from videos, music, websites ect. Plus here in the uk to get netflixwe need a game consles as our smart tvs dont support it they tend to go for love film and sky player is only aavailable on thr 360 so because of this people will still use consoles for this access but i dont think any of this is the reason why people buy a games console.

The 1st reason is games and type of games they want depends on which console they buy and if it then works with a service they have they will use there consoles to access there service.
lastdual  +   1225d ago

Obviously Smart TVs are still in their infancy, but looking forward, there's no doubt that the tech and user experience will improve.

What tablets can do now, TVs will be able to do within a few years - the point being that the "console as an internet/social media hub" model isn't really the future.
chasegarcia  +   1225d ago
Sony boss is a gamer / just saying.
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nukeitall  +   1225d ago
He is still middle aged, and probably doesn't have time to game much while earning his millions.
G20WLY  +   1225d ago
@nukeitall, so you have to be young and play all day long to be a gamer? I both disagree and resent that :|
showtimefolks  +   1225d ago
they did hire phil harrison so hopefullt that will help
Bigpappy  +   1225d ago
If any of these companies don't put gaming ahead of all else, they will loose their console business. Gaming is what sells consoles and keep them relavant. All that social stuff, music, sports, movies, ... is available else where. Consoles are sold because of games, all the other crap is just nice to have.

I am still mad at M$ for not working something out with Jay Allard though. I am surprise that Apple our Google didn't give him an offer he can refuse. He was the brain that made Xbox a viable alternative to what was already on the market. He created Xbox Live (Voice chat; maket place; XBLA; Achievements; ...). He is a gamer and gets excited about things that make gaming more enjoyable and promotes growth.

These new guy are more focused on how to make more money with the Xbox. I understand that side too, but they have to know that gaming has to be the main focus or it will all blow-up in thier faces. Halo4 show that someone there still understands that Xbox will only allows other areas to grow if the gaming side remains very strong.
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Cueil  +   1225d ago
J Allard left the Xbox brand long before he left Microsoft... his other projects were mostly failures or got cut as a device and later partially used in other devices
pain777pas  +   1225d ago
This was not suprising and I have been saying this for so long. 2005 to 2007 Mass effect release was 360 in its prime. Really great system and shocking Japanese support with exclusive games. I have not been on live in years so knowing now that Trixie is gone is so sad. Her and Major N were my peeps at a time. I remember the good old days of watching the first trailers for Assasins Creed lonely souls (best trailer in my opinion of all time)and Ace combat (didn't buy it though). The Halo 3 build up vidocs about the brutes. Mass effect trailers and build up. Lost odessey, Blue dragon.... I loved it especially when it was the only system on the market at the time till MGS4 and RROD pushed me over edge back home. This was a depressing interview but we still have Sony which only overpriced their system really because the 60gig PS3 is the best disc based console ever made. 360 I loved you for Oblivion, seeing Gears(played it but it was a long tech demo to start really), Bioshock, Halo 3, Mass Effect and RR6 (don't laugh the community in the early days were amazing mature gamers who loved the game to master it and have fun).
ChickeyCantor  +   1225d ago
It's because these people talk business. And good business is money.
meetajhu  +   1225d ago
This is the reason Console gaming should die. The PC gaming is so much better and mature. 3rd rated mong heads who have no flipping clue about gaming, run console business eg:Major Nelson.
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RustInPeace  +   1225d ago
If PC gaming is so "mature" (in the sense of the players, not the tech being newer/better/"mature" ; ), then why can't I play ONE legit game of BF3 (or any competitive game, really) without someone blatantly using hacks for the sake of being an as*hOle and tarnishing the experience? Given, it does happen on consoles, but its almost a lifestyle for PC players when its skill VS skill.
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rezzah  +   1225d ago
I think we may always miss the old days because companies are heading to were the money is. They want to popularize their product with the social media. Some to a greater extent than others.

If any company reflect the idea of more gaming dedication over another company, I think we would head over to that console. But there are other factors that I'm sure I don't see right now.
Bumpmapping  +   1226d ago
She looks like the gremlin chick from Gremlins 2.

Related image(s)
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iNFAMOUZ1  +   1226d ago
no she doesn't not even close.
chukamachine  +   1225d ago
i'd hit that.
NotSoSilentBob  +   1225d ago
You must be thinking of Nicki Minja.
MikeMyers  +   1226d ago
This is why many are pleased with what Steam has done, is doing, and will be doing in the future. You can tell it's not run by a bunch of managers with little or no experience.

When you have a company as large as Microsoft, the innovation, the hunger, the eagerness to prove themselves gets lost along the way. Plus the Xbox brand was created with more than just gaming. That division is there to work within all of Microsoft's vested interests.
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TekoIie  +   1225d ago
You kind of missed the point -_-

Steam doesnt fit the comparison in this subject. On top of that MS didnt start out in the gaming industry and so when they went to make the move into that industry the reasoning was simple: to make money with a new product.

Valve on the other hand was created because people wanted to make games for a living.
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MikeMyers  +   1225d ago
Not sure how I missed the point when a company like Sony also didn't start out with gaming under their portfolio. However they did manage to run the Playstation brand quite well early on.

I feel there is a disconnect between those who run the Xbox division and the consumers, and that could be allocated to what this article is suggesting. If we agree to disagree that's fine but I don't feel I missed the point at all. If you get involved with something you should have people running it that have an interest and either have experience or gain experience while being there.


I don't believe their budget was all that limited. This is Microsoft we are talking about and their initial investment with the Xbox back in 2001 was by no means small. Sony also seen Nintendo and Sega as competition and they managed to provide a product consumers wanted while not appearing as though it was run by a bunch of managers with no gaming experience.

Microsoft also bought Rare for $375 million dollars. That's not something a start-up company with a limited budget does. Look at Rare today and it's obvious they are nothing like they used to be.
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sadday  +   1225d ago
Mike, I tend to agree with nuke here.

Almost no one can enter the console business without heavy investments unless you want to be like ouya. Only way to be taken serious is to make serious investment.

To the gaming industry, that is a start up.

The beginnings of Xbox is detailed in a book called The Xbox 360 uncloaked. It is a great read.

I wonder if nuke read it.
Cueil  +   1225d ago
even steam is starting to move away from being a totally gaming platform
nukeitall  +   1225d ago
I don't think a large company has necessary lost the eagerness to prove themselves. It is more the culture set at the outset.

From the start, the Xbox division had to prove itself and had very limited budget. In almost all ways, it was almost like a startup company.

MS perceived Sony's dominance as threat, and so the battle began.
wastedcells  +   1226d ago
This is why I always end up supporting the console who seems to be geared towards games and the people playing them.
neogeo  +   1225d ago
So you are a big Wii supporter?
majiebeast  +   1226d ago
Frank Gibeau from EA

That man is responsible for all the social aspects of deadspace 3,simcity and generals 2 among others. He is responsible for destroying those franchises to get the casual gamer with social media aspects like implementing twitter and facebook in games.
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iNFAMOUZ1  +   1226d ago
She makes alot of great points, i truly hope they bring her back and xbox back. Fire all those non gaming top people.
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KMCROC  +   1225d ago
If she was great or had great ideas or a direction , why did she leave if she knows her stuff. cause if you know why leave.
DragonKnight  +   1225d ago
Because your bosses won't pay attention to your ideas since they think they know better than you do.
Cueil  +   1225d ago
wasn't she under Major Nelson? It's not like she didn't have some input... it's a profitable business section now and so other guys from other parts of the company are transferring over and some are being moved over... Microsoft's goal was always to own the living room
Megaton  +   1225d ago
That's been fairly obvious all along. You can always tell the difference between companies that have a genuine passion for gaming, and those who only have a passion for profits. It's really hard to fake.
NegativeCreep427  +   1225d ago
Why can't a company have a passion for both?
Gaming and profits, I mean. Games earn profits, and profits feed gaming. It's the dedication and commitment to both sides of that coin that varies from company to company.
Megaton  +   1225d ago
They certainly can, but there's almost always an imbalance. Like I believe EA has some really passionate gamers on their payroll... and they're chained to their desks in the basement. The greedy businessmen run every inch of that company.
nukeitall  +   1225d ago
I think the system works exactly the way it should.

There is plenty competition, and people have free choice to choose what they want.

More importantly, a company has to survive in order to continue to feed their stuff to the public. I'm of the belief that companies that cater to the niche, and/or is unprofitable eventually needs to die.

Our government is a perfect example of a money pit that will never ever be efficient.
greenpowerz  +   1225d ago
Added value... Bang 4 the Buck
This trend has more to do with the direction of technology and what consumers expect with their hard earned cash. You either support this direction or die.

Just pre ordered an oppo 103, even the mighty reputation of their hardware had to do this due to the competition's offerings.

This trend has everything to do with the software age sparked by PC advances and Apple products. The race to succeed in this software age is a smart move by companies, even more so for a company that actually makes products in this market by default, in this new age.

The people complaining support products with offerings not on par or are not as supported by most businesses that partner.

Gamers are gamers and will always have community, they don't need special treatment anymore than the LGBT community needs special treatment/events/zones. Gamers are consumers just like anybody else. They're consumers first and gamers second, like a gaming event, gamers are gamers.

All electronics are evolving to multi media devices and to wish the industry to go backwards because you don't like the fact the device was designed to appeal to others is nonsense.

To a business it would be like a baby boomer wishing smartphone makers, would sever deals with other businesses, stop adding to the capability of the hardware and not allowing apps and other multi media capabilities just because all they want to do is talk on the phone.

What MSFT did makes sense considering they added massive amounts of casuals and now have the most diverse fanbase.

1st MSFT was too core and all they did is cater to the hardcore with games and community, then it was just for casuals and now just business centric. As if the new kid on the block becoming the next start could catch a break ;)
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yesmynameissumo  +   1225d ago
The 720 dashboard and business model will be interesting to see at work next year. Same for the PS4. The current dash on Xbox is ad real estate. I fear Sony and Nintendo will follow their lead and cluster our home screens as well. They're obviously making money, don't care about the bitching and will increase ads next gen if they do anything at all. I think some of the reason Xbox has been stagnant the past few years, is because the "middle manager who knew shit about games" is in power. When I think back to the release of the 360 - all the fight the Xbox team seemed to have, the exclusive and once exclusive games there were on the platform and Xbox Live were dominant in the media and at retail. That's why Sony got punched in the mouth AND kicked in the dick with the PS3's release. The push with Kinect and the casual, family oriented direction they steered towards, along with buried titles and content in the dash makes me think it's not changing anytime soon. Particularly with the success they've seen this gen.
Cueil  +   1225d ago
you act like ads dominate the service... most "ads" offer promotions for free stuff... which is always a plus in my book... if Verizon wants to give me 1600 points for downloading some stupid 150 picture no sweat off my back
yesmynameissumo  +   1225d ago
That's b/c they do. Like what you want, I'll dislike what I want. Seems fair.
Saturne3  +   1225d ago
Its like hollywood having film directors that dont know nothing how to make a good original movie...oh wait.
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TekoIie  +   1225d ago
I lol'd XD

thebudgetgamer  +   1225d ago
That's what happens when you put money people in charge of creative people.
KMCROC  +   1225d ago
creative people will always need money & people w/direction. they go hand in hand.

@thebudgetgamer It's not a bad combo, the problem always comes from the deals that are negotiate.
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thebudgetgamer  +   1225d ago
That's true but when creativity gets snuffed by people that only understand quick books it affects us.
sjaakiejj  +   1225d ago
That's a fine line to cross - You want money people, but you want money people who know what they're talking about creatively as well. Someone fresh out of business school does not go hand-in-hand with someone who has been working creatively for years.
TheRealHeisenberg  +   1225d ago
@ sjaakiejj

"You want money people, but you want money people who know what they're talking about creatively as well."

You also need the creative people to have some understanding for business.

That is why my product is selling so well. I started off small and now I'm in the empire business.
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sadday  +   1225d ago
Shit also happens when you put creative people in charge of money!

You want money people in charge of money, and creative people in charge of the creative part! You need them all.
thebudgetgamer  +   1225d ago
Money people should not be making creative decisions.
Cueil  +   1225d ago
sadly ,thebugetgamer, you can't create without money and thus inherently money is directly correlated with creative decisions. You have budgets and time constraints not to mention someone has to pay the utilities and the rent on the buildings... it's a damn mess
AnnaGrace22   1225d ago | Spam
wastedcells  +   1225d ago
You never know what Xbox is going to do. You know what Nintendo and Sony are going to do but Xbox is the wild card. The next box could be anything. Hope it's not trying to be everything but a gaming console.
Tyre  +   1225d ago
Well that explains a lot...Trixie spills all! The way Microsoft is handling their community and the direction their heading(the Kinect BS/pay2play&microtransacti ons). Face it, They've used us to get a foothold in the gaming community and now they don't care about real gamers/games and want the casual & profit only. The Next Xbox is going to be less gamer friendly and more of the ads/Kinect/streaming crap.
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dcortz2027  +   1225d ago
True, I miss last gen where it was all about the games, and only the games! Not all this casual, motion sensing, advertising/streaming/social media junk! I have a feeling that it's only going to get worse next-gen :(
ChunkyLover53  +   1225d ago
Did you rant this hard against Sony when they fired their entire marketing department and those guys all went and trashed Sony for lack of direction?

I figured this would get a lot of heat, but how if this disgruntled "ex" employee any different than disgruntled "ex" employees of Sony? The only difference is that this is a former Microsoft employee so it must all be true, while the ex Sony employees were obviously let go for good reason right?

As for next generation, there will be no "hardcore" or "casual" consoles. Nintendo, Microsoft and even Sony will need to cater to every type of gamer right from the start. Wii U is sporting a tablet controller, Xbox 720 will have Kinect 2.0 and I wouldn't doubt the PS4 will have a Move 2.0 or something similar to Kinect, they did patent something similar a while back.

I think the fact that Microsoft is putting out games the quality of Forza Horizon, Halo 4 and Gears Of War Judgment 7+ years into the life of the Xbox 360 proves that they care about the gamer's. The fact is that the core gamer was tapped on for the Xbox 360 years ago, same with the PS3, which is why PS3 is focusing on family and casual gamer's this holiday. Wonderbook, LBP Kart and PlayStation All Stars is a page right out of Nintendo's book.

You cant compete in this day and age of Smartphones and Tablets if you don't offer more than just a core gaming experience.
wastedcells  +   1225d ago
Why bring Sony into this...
Outside_ofthe_Box  +   1225d ago

It's what he does. In fact, in that Sony article he's talking about he brought MS into it... lol. A little insecurity on his part.

It's funny seeing you flip flop Chunky. I was waiting to see how you'd react to this "obviously critical news." I was hoping "sour grapes" and excuses wouldn't be in the air.. lol...

Did pepbizmo even have a comment in that ex-Sony Employee article? Yet you still felt the need to bring it up though.

I agree that no company is going to stop catering to the core next gen though. Nintendo acknowledged that they needed to focus on the core more. MS and Sony saw what happened with Nintendo in regards to lack of third party support so I doubt any of the three wants that happening to themselves next gen and will by all means try to prevent that from happening.
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Eyeco  +   1225d ago
The funny thing is the majority of comments on this article has less to do with the article and more about the future of gaming , which has been an interesting read
Dms2012  +   1225d ago
Love it, you called them out so they disagreed.
grayfoxx881  +   1225d ago
You make some excellent points. I wonder what the price will be for the next-gen Xbox. If we're looking at an expensive console, you can bet MS will try to fool the hardcore again. Too many ads and apps, too much focus on Kinect, and not enough new IPs. No wonder I'm not shocked from this podcast.
Kaos_Vll  +   1225d ago

I knew it wouldn't be long before chunky came to MS defense! he just can't help it
greenpowerz  +   1225d ago
Love trixy. She left on pregnancy leave and never returned replaced by Tina(Woods- back then). Is Tina a middle manager that knows nothing about gaming?


Because he knows mostly Sony fanboys are in here trolling, commenting with their worthless opinions. Who wishes for something to be less capable screaming neglect? I'd rather have a feature rich console than a console where the maker buys studios making games no one wants or can afford only to shut down the studio.
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CustardTrout  +   1225d ago
She was an employee? I had an argument with her over "Gamerchix" saying that sexism works both ways after she banned me from the forum for having it as my signature, I thought she was just a mod...
A7XEric  +   1225d ago
Xbox needs back J Allard, Ed Fries, and all the guys who made the Xbox what it was. The group of people who cared about their first party developers, who didn't turn Rare into garbage, etc.
Tyre  +   1225d ago
@A7XEric Exactly.
DivineAssault  +   1225d ago
thats obvious.. Theyre media experts tho..
urwifeminder  +   1225d ago
The ads on xbox live arnt a bother to me its not like it interups your experience unlike n4g ads lol can you make this crap site any more spammy.
MoreRPG  +   1225d ago
I don't see whats so bad about a gaming console that do more than just playing games.
I think features like Facebook, YouTube, Hulu, Netflix gives an additional value to the consoles.
DigitalRaptor  +   1225d ago
There's actually no reason why Microsoft needs to restrict Facebook, Twitter, YouTube, Hulu, Netflix etc to their XBL Gold package, other than absolute corporate greed and an attempt to pad out their service. It's restricting and it's anti-consumer, but that doesn't surprise me coming from MS.

When you're forced to pay to get those otherwise free features it definitely detracts value, not adds it. There's no rebuttal to that. Imagine if Google forced you to pay to access those websites... you'd stop using Chrome and switch to something more reasonable wouldn't you? Not Xbox consumers though.

I'm just glad I don't support them, because there's absolutely no excuse for actions like that.
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MoreRPG  +   1225d ago
I know we shouldn't have to pay to get access to those features.
But im talking about consoles in general and the fact that people are whining because their consoles do something more than playing games.
Smokingunz  +   1225d ago
Well they seem to be doing a very great job because xbox has some of the best customer service around. I know, iv cslled em a few times.
SuperbVillain  +   1225d ago
because customer service = great games
Soldierone  +   1225d ago
I have had the total opposite experiences. Ever need to cancel Live because you have no money? Call them, they say okay no problem, and you still get charged for it not once but twice.....Call them again, they don't refund the money, but will gladly close your live account right then and there, even though it was THEIR mistake and not yours....Has happened EVERY single time I used a credit card to buy Live subscriptions, I now only use gift cards and Xbox Live cards.
XxCYONIDExX  +   1225d ago
Sounds like gamestop
SuperbVillain  +   1225d ago
Gaming went super corporate.
Soldierone  +   1225d ago
This is why core companies started making crap games. Look at it. When it was run by developers, or people giving money to developers, we were getting innovative and fun stuff. We look at it today and everything has a business tactic behind it. It needs to be "realistic" or humans, or this or that, and above all else can we release it yearly? Throw DLC at it? How do we make money?

And like stated above look at the free-to-play models (options to spend over 100 bucks in a game instead of buying it for 60?) Look at casual facebook "you need energy, wanna buy some?!" tactics.

It has become "how do we make money?" NOT "how do we make a good game?" Some developers see this and want to go back to games over money, thats why they are leaving companies and starting their own.
REALgamer  +   1225d ago
The problem is that game development has become so expensive.

Current-gen games can cost 3-4 times what they did last generation, yet are games sold for 3-4 times the price? No. So things like DLC or micro-transactions have become a necessity.

And even with that, publishers are still posting losses in the financial reports.

Sadly, this makes putting business people in charge a necessity to survive in the retail market.

You've got to remember that money is required to make great games, and no matter how great marketing is needed to actually make people aware of its existence.

Otherwise you get cases like Oddworld: Stranger and Jet Set Radio Future. You can't assume that game quality is equivalent to sales or that people will always buy innovative games. The business people must be there to make consumers aware of it and get sales large enough to fund further games.
Soldierone  +   1225d ago
The issue with that argument is that its the engines that cost money to make. When you have games like COD running off the same engine for how many years now? Certain developers churning out games in a yearly basis. And a majority of games running off Unreal Engine, the costs go down.

The costs rose because of the publishers. They put these massive teams behind a single game just to churn it out as fast as possible. Otherwise look at the small "angry developer left big publisher" start ups, and indie games as whole making similar games within a matter of a few years.

Yeah it's more expensive, but quality does sell. Advertising is one area where you would need the person specifically hired to do that job. However turning to a publisher these days is an issue. The publisher wants rights, wants a yearly release, or wants to milk the game for DLC so they can make money too. Don't want that? Well have fun dying without marketing.

Also remember a lot of bigger companies report losses or lower than expected sales for tax purposes as well. If they report a loss they get a benefit.

I think if certain ones reporting low sales went back to the "how do we make a good game" formula, sales would go back up. Look at EA. They focus on making (for example) NFS Hot Pursuit good, it sells well, they go back to crap, no one cares about it anymore.
kornbeaner  +   1225d ago
This is like 60% of the industry. There are a ton of Hardcore gamers that make games, but the actual business of running a gaming company is not being run by actual gamers. They are pencil pusher who tell these companies if we integrate said social media outlet or television channel we can get more revenue. Everything is a pop-culture for the sake of turning as many greenbacks as possible. In case you haven't notice "REAL" games don't make a ton of money anymore, now it's all about how can we sell the image of playing this game as being "COOL". Call of Duty is a perfect example, while not a terrible game, the marketing behind it is what really sells it, not the actual game itself.
OooHJohnny  +   1225d ago
no surprises
StreetsofRage  +   1225d ago
Yeah unfortunately this is normally the case in the industry. These suits running the gaming division are clueless. Rare is the perfect example of this. They're sitting on some wonderful exclusives and they don't capitalize on them.
Godmars290  +   1225d ago
I know how this will only be taken, but how can you look at the Xbox1 era and say that guys with gaming backgrounds where ever in the driver seat? Its just that with this gen, where the only major focus has been sales, not story or gameplay but sales, that everyone else is doing it.

Hell, Americans were running the gaming industry during the Atari era, and that only became about money - connection much?
taquito  +   1225d ago
all the big names are leaving the sinking console ship, not this lady btw, she was NOT a big name, but a lot of big wigs are out, this damn gen has lasted too long, the bloated advertising budgets crippled companies all trying to be the next COD

make new freaking consoles, breathe some new life into the corpse that is console gaming!

pc is the only platform where true innovation, creativity, new ways to game, new graphics and new ideas are always coming out, steam workshop makes nearly any game a day one purchase for me, if i know i and the community can tinker with everything in the game and make a totally new game with the core assests, I'm sold.

console games have lately just been crapped out re-treads of ancient ideas, with ancient graphics and terrible performance

i have a lot of hope for the wii u, it is certainly the litmus test to see if sony and ms will even bother making new consoles or just ride the corpse of their last gen ps3's/ and 360's down into the stinking pit of obscurity
#29 (Edited 1225d ago ) | Agree(1) | Disagree(1) | Report | Reply
Rauland  +   1225d ago
i remember calling playstations customer service and were surprised that my call got answered straight away and they were from my country and not from India. I also learn't that they also ran the official playstation forums and the mods there are pretty big gamers. My problem was solved instantly and the call didn't last more than 5 minutes and it was mostly friendly chit-chat.
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