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How Zynga can get its groove back

Zynga pre-announced yesterday weaker than expected earnings for the third quarter, which follows a previously horrible second quarter. Zynga’s new game The Ville underperformed, it had to write off $90 million from the OMGPOP Draw Something acquisition, CEO Mark Pincus may have hinted at layoffs in an internal memo, and people are leaving (the founding creators behind Words with Friends are the latest two). The stock has dropped today to $2.30 a share (far below the $10/share IPO price).

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