Kotaku - I was told to arrive early—that Nintendo would be announcing something big. Nintendo's Satoru Iwata stood before the 2005 Tokyo Game Show podium and did just that: he showed off the new controller for the very first time. The console was then codenamed "Revolution". It was later released as the Nintendo Wii and was a pretty big deal.
Believe it or not some people will wait rather then buy something if its not the color they want. When the black Wii came out they had the deal with Mario Kart and I bought one, but almost walked out because they didn't have any black Wii bundles, luckily I asked if they could check the back and they did.