Upon launching Guild Wars 2 you encounter a very artistic and attractive log-in screen with cycling concept art behind the ‘2’ styled to look like a dragon. The music hits like a ton of bricks and you are instantly expecting something new, something fresh. One of the game’s greatest strengths is being hinted at here right in the splash/welcome screen: the ability to pull the player into their world using every aspect of the game, even the log-in screen. It is a difficult thing, to say the least, for larger games such as Guild Wars 2 to accurately prepare and bring in its wide and diverse consumer base into one mindset through the combination of music, art style, social integration, story, and playability. Guild Wars 2 does it though and it does so with such mastery that you hardly notice any creases in story telling or grinding while leveling up.