Submitted by TheGameScouts 1097d ago | article

Community Not Commodity. How Community Activities are vital to Publishers' success | The Game Scouts

Lyndsay Moir:A new study released by Raptr, the community of almost 15 million gamers, points to the importance of a "community as a service" approach in increasing new and returning player activity, along with in-game playtime. For the first time, data that has been gathered by Raptr and the findings are truly interesting for the gaming community. The underlying emphasis of the report is that the community as a service approach is a vital tool for game publishers, as it directly correlates with the game success in regards to player time and new users. (Culture)

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