“…But that’s not what our game is actually like when you get to play it” is one of the most infuriating things a developer can say about their game after it is shown at a press event. With the stealth and horror genre being bastardized by not being “sellable,” each has tried to go down a heavily traveled action path to become something more attractive to a wider audience. It’s the same every time. We see a game that had a stake in its genre, the demo gets shown and features more explosions, the fans get understandably and predictably pissed, and then the developer cowers down and tries to douse the flames. It’s a cycle that should stop, especially if the industry knows what is good for itself.
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On the point of which - damn I wish they'd stop. It's not necessary and dead space 3 will struggle to make the sales they've mentioned. Companies that succumb to much to the industry part of "games industry" often take hidings. In particular Bioware and EA come to mind - bioware has shown a significant reduction in quality of products the more and more they've become a part of EA. Not to mention numerous employees have gone to basically confirm that EA's presence complicated the development process in a harmful way.