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Sony, Can You Speak Up Please

Paul Quiñones of DualShockers discusses the highs and lows of PlayStation marketing campaigns.

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AngelicIceDiamond1389d ago

Sony wiped there marketing and PR team recently. Its gonna be tough for them to gather marketing resources to advertise.

Machioto1389d ago (Edited 1388d ago )

Marketing is neither bad or good for a product it only gives the item exposure,it's the consumer choice if the willing to purchase the product or not.

ChunkyLover531388d ago

Marketing is essential for any product, not sure why your saying its not good or bad, of course its good!

If you have a game, a game you really believe in, or a product you believe in, show that you believe in it by marketing the thing!

MeatAbstract1388d ago

True, marketing is a good thing. But also a very competitive thing as well. It costs money to get your advertisements in places where people will notice.

I'm sure in America one of the most expensive places to put your ad on TV is the adverts during the Superbowl, just like the World Cup as well.

Since we live in an age where advertisement is everywhere, you also have to make sure you ad stands out. What makes this different from the other products there? What can it do, how much is it, why choose over a competitor? And when you have to put this across in a minimalistic way (because people have short attention spans as well).

So believe it or not, marketing is a tricky thing these days.

Machioto1388d ago (Edited 1388d ago )

I'm not sure if it's a good enough example but Alen Wake & Heavy Rain are a couple of games that come to mind,most believe that the fomer would sell better because it's more conventional than the latter,there wasn't any commercials I've for both games but hr sold better and faster than aw proving my point that market isn't beneficial or negative to a product.

@donbeat Ms has done better this gen because they capitalized on Sony's mistakes,cod doesn't sell that much more on the 360 and both Ms/sony games sells fluctuate.

doogiebear1388d ago (Edited 1388d ago )

@ Machiotto's Original Comment:

Yeah right. Tell that to xbox, a console that almost quit giving exclusives, charges you just to go online, uses dvd's instead of blu ray YET still manages to outsell Ps 3 (which is superior in its vast amount of AAA exclusives, same 3rd party games xbox gets, is a blu ray player, free online, and offers the amazing ps plus for cheap).

Advertising is what keeps xbox ahead even though it has these flaws and only makes lame Kinect games. Advertising is the reason why some people think COD, Resident Evil 6, Sports games,etc are exclusive to xbox (when it really isnt).

Marketting alone is what keeps fools buying it when their getting ripped off by M$. This is not me being a fanboy, it is obvious that people pick xbox because the lack of ps3 ads makes it seem as if Ps 3 doesnt exist. Which is a damned shame, since ps 3 is the best experience gaming wise, entertainment wise, and durability wise (breaks down less often then xbox).

Sony seriously NEEDS to start marketing again. This is why great games like Starhawk, Modnation, etc sold pitifully, while awesome games like Little Big Planet Karting is coming out next month, and yet even some hardcore ps 3 gamers never even heard of it. If sony gets their marketting done right (personally I think they should use the people who market for Sony's Erricson phones...their commercials are amazing), THEN Sony will dominate (with time). Until then, M$ will profit (literally) off of the fact that Sony doesnt compete with ads. The masses are too dumb/busy/ignorant to look for the info if Sony themselves doesnt think its worth it to market it.

ShaunCameron1387d ago

@ donbear

Have you ever considered that some people just might actually PREFER the XBox 360 over the PS3 because it happens to be more than sufficient for their gaming needs, advertisements notwithstanding? Judging by its sales, it looks like all the features the XBox 360 lacks isn't much of a deal-breaker.

<Yeah right. Tell that to xbox, a console that almost quit giving exclusives, charges you just to go online, uses dvd's instead of blu ray YET still manages to outsell Ps 3 (which is superior in its vast amount of AAA exclusives, same 3rd party games xbox gets, is a blu ray player, free online, and offers the amazing ps plus for cheap).>

I'm not getting ripped off by MS. So which "fools" are you talking about? I think the only fools around are the ones who spent some 100-150 dollars more for a console that for all its "superior" features doesn't do anything significantly better than its rivals to justify the rather hefty price tag. Isn't that why right now Sony is in its current financial predicament that it's in? PS3 the best experience? LOL You just exposed yourself. By the way, that's all subjective. And I own a PS3.

<Marketting alone is what keeps fools buying it when their getting ripped off by M$. This is not me being a fanboy, it is obvious that people pick xbox because the lack of ps3 ads makes it seem as if Ps 3 doesnt exist. Which is a damned shame, since ps 3 is the best experience gaming wise, entertainment wise, and durability wise (breaks down less often then xbox).>

+ Show (2) more repliesLast reply 1387d ago
Eyeco1388d ago (Edited 1388d ago )

The worlds best selling piece of sh!t is easily Kinect, why ? Because Microsoft marketed the hell out of the thing ,I mean Jesus Christ they put 500 million dollars into the advertising campaign alone that's insane , i think it was even featured on Oprah ...Oprah one of the worlds most powerful women think about how powerful that statement is and it shows in the sales of that turd 20 million plus worldwide.

Now look at Halo 3 a game made on a budget of 60 million dollars, does Halo 3 look like 60 million dollar game ? Hell no the majority of that budget went on its insane marketing campaign and look at the result 13 million sold worldwide

Look at a game like LittleBigPlanet , 3-4 million sold worldwide majority of those sales can be attributed to word of mouth and Internet acclaim , my point being if Sony had marketed the [email protected] out of that game it easily would have sold 10 million plus, I mean look at it the game has universal appeal written all over it, my girlfriend and sister are addicted to it, heck even I was, it's a shame that game didn't enjoy massive sales numbers, granted its still an amazing game but it should have sold more.

pdqprogrammer1389d ago

That is a problem since people need to be exposed to their products in order for them to move forward and grab the attention of consumers. Marketing is key and decides if a company does well or not. Indie devs truly appreciate the power of marketing and that is why many have begun to use Kickstarter not only for funding but for exposure.

tigertron1389d ago

Sony really need to advertise their Playstation products more. Seriously.

False-Patriot1389d ago

Sony need to buy some huge franchises, not advertise PlayStation.

pdqprogrammer1389d ago

They have many huge franchises as part of their first party. They also have exclusive (time wise) access to some third party games and DLC such as Battlefield. No I believe the problem is they do not advertise their offerings as well as Microsoft and Nintendo do. Outside of the end life of the Wii, Nintendo is very talented at pushing its consoles like the DS and 3DS.

You would think with the changes to PS+ and the launch of PS Mobile, Sony would be all over the place especially before holiday season. Now is the time for a big push and get people interested in their offerings.

unchartedxplorer1389d ago

Indeed. I don't think I've seen a single vita ad on the television. My friends don't even know about the vita. Imagine how many sales they would get if they really advertised the vita.

rpd1231388d ago

Exactly. I remember hearing about he Vita launch and thought "damn I should get one" and then months went by and I completely forgot about it. Finally got one and tell my friends, their response is "what the hell is a PS Vita".

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