We all know gaming is addictive: It seems like there's a death-toll of about six Koreans for every new RTS released to remind us of the fact. And this very site has previously discussed how game designers can actively tailor gameplay to exploit your sad, addictive personality. But those seem like exceptions, not rules. For the most part, when we refer to a game's "addictiveness," we mean it as a positive thing. We're implying that the game is fun, or rewarding, or that we can't stop playing it because we don't want to, and the only people who suffer for it are lonely girlfriends and the goons we mow down (their fault though; shouldn't have got into goonery in the first place, if they couldn't take the heat). Somewhere in the middle of these two definitions, building a slipshod base in the badlands between soulless exploitation and amusing addiction, there lies Borderlands 2.
By: Robert Brockway