Consolidation and creativity can and must coexist.
Prefacing his keynote with the admission, "deep down, probably more than anything else, I'm a business guy," EA CEO John Riccitiello delivered a sobering look at the coming years for the industry. It began with his pronouncement that the days of starting a studio in your garage are done for good. He went on to recount the familiar litany of all the pressures applied by the rising cost of development from the challenges multiple platforms present to the need to have upwards of a 200 person staff to make a AA title. And it all led to his summing it up saying, "If you're a small studio doing a title every year... you probably find yourself in a pretty dangerous situation."