Tech writes: "Microsoft man says Xbox already 'owns' next Grand Theft Auto: The console war between the PS3 and the Xbox 360 is heating up daily. And this week Microsoft Game Studios boss, Shane Kim, has come out with some fightin' words with regard to the imminent launch of Rockstar's Grand Theft Auto IV. He claims that the launch of GTA IV could be a deciding factor in which console wins the sales battle in the long-run.
Will GTA IV help the Xbox 360 defeat the PS3 in this current generation of gaming? Will the PS3 fight back? We'll just have to wait and see."