Stealth EA Division Creating Games--Social Net Mash-up

Electronic Arts is putting some of its biggest brains behind what could turn out to be some of its smallest games.

The brains include former Electronic Arts Los Angeles general manager Neil Young and that studio's director of artist and repertoire for Electronic Arts Alan Yu.

The two execs are leading a small team in what the company calls EA Blueprint, a new division that will ally with small-sized developers, assisting them with strategic funding and project management. This is according to numerous sources who made the subject of EA Blueprint the second most whispered about topic in the D.I.C.E. Summit corridors today. (The other was the less palatable guessing game of how much Star Wars: The Force Unleashed is costing LucasArts to complete, with conservative estimates saying $40 million.)

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