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Sony’s Super-Slim PlayStation 3: One Step Forward, One Step Back

Time - Last week Sony released a surprise three-quel PlayStation 3 — an even slimmer, lighter rendition of its six-year-old games console. It then dropped that into a new bundle, raised the price by $20 and declared it “the ultimate gaming and entertainment system choice for those of you looking for the best value this holiday season.” So is it?

That depends on so many things nowadays: What type of games do you like? Do you have a system already? Do you prefer Sony’s exclusives or Microsoft’s? What about Nintendo’s? Which ecosystem appeals more, Sony’s PlayStation Network or Microsoft’s Xbox LIVE? Where are your friends playing? And what about the Wii U?

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techland.time.com
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GribbleGrunger1900d ago (Edited 1900d ago )

You know, we really should stop viewing consoles from a fan point of view and for once put ourselves in the shoes of the companies making them. It's all well and good concentrating on the aesthetics and impracticality of standing it on end, but that 138% jump of sales in the UK is indicative of success, not failure.

Clearly Sony have released this to save them money. This isn't in any way a machine that they hope will replace the older slim for those who already own a PS3. I won't change myself and I doubt many others will either. This new machine is for those that have been sitting on the fence or haven't already invested in a console. It's clear from the line up this Christmas that they are aiming it squarely at the casual market.

The 500GB might just convince some people to replace their older slim, but the console that is the most significant is the 12GB version, which will surely be bundled with eye catching value come the holiday season. If Sony don't further cement the success of PS+ too, I'll be very surprised.

What is always overlooked is the fact that Sony has changed their sales policy. The new 'Slimmer' has no RRP. This means that retailers can battle it out strategically at certain times of the year... and Christmas is the best place to start.

Sony won't be looking at a graph of sales V 'competition', they will be looking at a graph of projected sales. Their only concern is to hit those projections, not to beat the opposition this year. All consoles have seen a drop this year compared to last year, but that was inevitable once the buzz of next gen started. People wait; it's a common phenomena. This new console is there to make Sony profitable again, maintain regular and consistent sales for the foreseeable future and to produce a model that can support a couple of price drops in the next few years.

With an array of AAA titles coming next year, who's to say that 2013 couldn't be Sony's most successful year? I certainly wouldn't bet against it.

El_Assenso1899d ago

You speak the truth! Lol! Speaking sense on this site is forbidden hehe! I agree with every word you say, this is a stategic decision by Sony to boost profits and why not? Like you said the 12gb model which will be bundled with Wonderbook and Skylanders which could entice a lot of buyers. And with the 2013 line-up of games for the PS3 SOny look to be in a solid position one the game side of things...

Hatsune-Miku1899d ago

This might be the last doom article when it comes to Sony and the PlayStation.

Another day another doom article for PlayStation, what will they say tomorrow.

1899d ago Replies(2)
nukeitall1899d ago

@GribbleGrunger:

"You know, we really should stop viewing consoles from a fan point of view and for once put ourselves in the shoes of the companies making them."

Somehow I fail to see you do that for another Playstation competitor.

"What is always overlooked is the fact that Sony has changed their sales policy. The new 'Slimmer' has no RRP. This means that retailers can battle it out strategically at certain times of the year... and Christmas is the best place to start."

Yup, but do you think retailers will sell the console at a huge loss? So effectively Sony is setting the price, by virtue of them setting the bottom price i.e. the price they sell to retailers.

The only time Sony isn't directly setting the price is when there are multiple manufacturers and competitors of the same product which is not the case here.

GribbleGrunger1899d ago

So what price do the retailers buy the Ps3 for? Obviously you know that price otherwise you wouldn't be able to put that proposition forward. Surely your supposition isn't baseless? Could retailers be getting the new super slim a lot cheaper than the previous console? That can't be true, can it? Of course not, that would make what you just said irrelevant

nukeitall1898d ago

@GribbleGrunger:

"Obviously you know that price otherwise you wouldn't be able to put that proposition forward. Surely your supposition isn't baseless? Could retailers be getting the new super slim a lot cheaper than the previous console? That can't be true, can it? Of course not, that would make what you just said irrelevant "

Completely irrelevant to anything I said.

Furthermore, that is ridiculous. Why would Sony decrease the price of the PS3 without passing it to the consumer?

Just to increase the profit margins of retailers when they already sell the product?

Let's face it, if the PS3 price to retailer is significantly below the previous price, somebody will sell it lower. Retailers will follow.

Essentially manufacturers either directly or indirectly set the retail price, because they are the SOLE manufacturer.

Lvl_up_gamer1898d ago (Edited 1898d ago )

@ GribbleGrunger

nukeitall is right. Why would Sony sell the PS3 at a low cost to Retailers where Retailers would then just sell it at a much higher cost to make a greater profit when it would be in Sony's best interest financially to sell the PS3 to retailers and keep the extra profit to themselves?

It makes more sense that Sony sells it high to retailers so that Sony can capitalize on larger profits from retailers since their manufacturing for the Super Slim had decreased. How is Sony making money if they sell the Super Slim cheap after just reducing the overall manufacturing costs? That would be counter productive. Sony wouldn't be making the returns they need to turn the company around.

Once Sony sells the PS3 at a high cost to the retailers, the retailers have to price it accordingly to what the consumers would feel is worth their money.

This is how Sony is going to make their money. They will phase out the Slim to reduce and eliminate competing against them selves and reduce the options that the customers have.

Buy a 320gb (better constructed) Slim @ $300
or
Buy a 250gb (stripped down) Super Slim @ $250

You get a better constructed Slim and 70gb for only $50 more.

They will then only have the Super Slim sku therefor sell it high to retailers where retailers will then in turn sell it at the current same price as the Slim or Higher....which they have.

tiffac0081898d ago (Edited 1898d ago )

@Lvl_up_gamer

Sir is there anything significant that was removed on the Super Slim from the Slim? (besides the slot load drive and being lighter)

Also thanks for the answers below. I guess the biggest significant change from the 360 models is the prevention of RROD.

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tuanmatized1899d ago

this new model makes no sense from a consumers perspective.

this new model was all about Sony being cheap and protecting its bottom line.

Anon19741899d ago (Edited 1899d ago )

Yes. When a company issues hardware revisions to bring manufacturing costs down, it's not sound business practice, it's actually the company being cheap.

That goes for all you cheap ass electronics makers out there! How dare you revise your hardware just to add to your own bottom line by reducing YOUR costs. It's despicable! Hardware should stay exactly the same as it was at launch...forever...unless you're adding something new, at which point it should always be priced cheaper. 500gb priced the same as a 320gb model? 250gb priced like a 160gb unit? You monsters...

You electronics makers trying to make a profit. You disgust me!

nukeitall1899d ago

Yeah, Sony has consistently downgraded their product by each iteration. On the other hand, MS has upgraded their console.

The only one seemingly staying put is Nintendo, but they have decreased the price.

There is nothing wrong with profit, but I certainly prefer not to get a lesser console down the line. I would like to think that products get better over time, not the opposite.

tiffac0081899d ago (Edited 1899d ago )

I'm not tech savvy but if you can share the upgrade between the Xbox 360 versions it would be great. More information, more power. :D

Lvl_up_gamer1898d ago (Edited 1898d ago )

@ tiffac008

- Better constructed internals to prevent RROD/noise/heat
- HDMI output
- New D-Pad on controllers

MadMen1899d ago

OMG Logic on this website has been detected...

ceballos77mx1899d ago

What's with the whining over the super slim, this is normal for a Sony console, the previous version was released just to shut up all the same whinners that the fat one was too expensive.

Besides the fat one is sexier.

memots1899d ago

This happens with everything Sony does. 40gig , Slim , Super slim ... Bundle X , Y , Z on everything they do its teh doom.

ceballos77mx1899d ago

My favorite one "psn down, them hackerzzz again". Hour later "umm just unannounced maintenance"

memots1899d ago

And oh of course i forgot the psp and the vita .. oh god do they all fail to heaven all mighty

sandman2241899d ago

Step back my ass! I just traded in my 160gb slim for the new 250 gb super slim. Ill be honest. My 4 month old 160 gb was loud. When I played mw3 on it the laser made a horrible screech while it read the disc. I just tested the same mw3 disc out on my new s.s. it's quite. It also looks really good in person. If you want a ps3 wait and get the 500gb assasins creed model comming out oct. 30th in the USA. I was to antsy to wait.