Electronic Arts CEO John Riccitiello is very sorry about what happened to Bullfrog. And Westwood. And Origin Systems.
"We at EA blew it, and to a degree I was involved in these things, so I blew it."
In his presentation kicking off the final day of the DICE Summit, the head of the videogame superpublisher acknowledged that his company's previous strategy of acquiring talented developers just didn't work. But these days, even as EA and its competitors swallow up more and more developers in the race towards consolidation, Riccitiello thinks things are working out right with companies like Bioware and Maxis, by letting them keep their corporate culture.