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Warning: Gameplay Experience May Differ

Just about every gamer has a story about being burned by a game that sucked them in with promising trailers, then turned out to be nothing like they thought it would. As game companies become more mainstream and have access to the same CGI tools as the movie industry, we're seeing ever-slicker advertising campaigns that include trailers that give Hollywood blockbusters a run for their money. The temptation to become bewitched by these cinematic trailers is strong, but we need to be careful to remember that unlike movies, games very rarely look just like the trailers used to advertise them. Cinematic trailers have the potential to deceive us into thinking a game is something that it simply is not.

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