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Submitted by JadedXGamer 236d ago | news

Sega Hardlight to switch focus from Vita to smartphones

Formed at the start of the year, Sega Hardlight – the Japanese giant's UK studio in Solihull – is to shift away from handheld devices to make working on iOS, Android and Windows its priority. (Android, Casual games, Dev, Industry, iPad, iPhone, Mobile, Next-Gen, PC, PS Vita, Sega, Tech)

DivineAssault  +   236d ago
damn smart phones are killing core gaming.. I have an iphone & will NEVER buy a game from the store unless i have no choice.. I refuse to accept touch only inputs..
Jio  +   236d ago
I always have my smartphone and Vita with me. When I get bored I play a fun game like LBP instead of Angry Birds.
Red_Orange_Juice  +   236d ago
Nobody I know owns a Vita, I bought it only for Uncharted just cos I can easily afford it, otherwide I can see why nobody buys it.

they NEED GTA or just kiss it goodbye, Assassin Creed is not a system seller, COD looks like crap, Bioshock is ???
rpd123  +   236d ago
@Red Orange Juice

Are you high or something? Assassin's Creed II sold 10 million copies. Assassin's Creed Bloodlines was one of the games bundled with the PSP, Assassin's Creed 3 is being bundled with the new PS3, and Liberation is being bundled with the Vita. The only games that you ever bundle with consoles are ones that will sell consoles, or shitty ones that won't sell otherwise. Assassin's Creed is not the latter.

And the PS Vita has so many good games on it. Uncharted was fun, Gravity Rush is awesome, LBP is amazing. There are so many more too. Plus Killzone looks like it will be great and will definitely move systems. The same goes for AC Liberation. And CoD is a system seller no matter how crappy it looks.
#1.1.2 (Edited 236d ago ) | Agree(16) | Disagree(5) | Report
Frankfurt  +   236d ago
rpd, you have examples of system-selling portable Assassin's Creed games? Any numbers?

You don't.
rpd123  +   236d ago
@Frankfurt

Do you have any numbers that say otherwise? It's common sense. If a game is extremely popular and has a large fan base, then it will sell systems. Hence Call of Duty, Uncharted 3, and Assassin's Creed 3 being bundled with the PS3 and Halo 4 and Forza being bundled for the Xbox 360.
snosek   236d ago | Spam
ATi_Elite  +   235d ago
The PS Vita should have come with a Cell Phone feature day 1.

teens now a days like the Internet, music, videos, and more importantly "Talking on the Phone" instead of playing video games on the go!

iPhone vs. Vita.......iPhone wins everytime!

Sony needs a PS Vita cell Phone app ASAP!
Muffins1223  +   236d ago
I wanna see sonic adventure 2 on a psp vita...They could easily do it.
Vitalogy  +   236d ago
There is no such thing as a "psp vita", but yeah Sonic would be a good game to have on my Vita.
Cam977  +   236d ago
Grand theft auto 3 on IOS - great game but terrible on IOS. I never play 'apps', they're mainly crap.
RubyToTheMax  +   236d ago
Touch gaming is lifeless. It's in no way as satisfying as pressing a button.
nevin1  +   236d ago
This could spread into other studios switching to smartphones.
snosek   236d ago | Spam
CommonSenseGamer  +   236d ago
Its where the money is so developers would be stupid to ignore it. Games on touchscreen devices are still in their infancy but give it a few years and lets see where things are. Mind you, its not all angry birds as the ignorant would have you believe. There are some really challenging games available on touchscreen devices.
StrawHatPatriot  +   236d ago
The only way they can combat this is if they make a digital media player (like an iPad) that only does everything but has buttons, a dedicated gaming device that only does gaming so that it could be very cheap (like the gamecube), or just make the game controllers themselves be multi-purpose devices (Wii U started it, with it's Nintendo TVii and browser).
Myst  +   236d ago
Well so long as it's after we get PSO2 and all the other games they are developing. Don't want them to just jump ship after they put the work on it.
portal_2  +   235d ago
It's not Sega as a whole, jus' a UK studio of theirs (although I don't know of any of their games).
PR_FROM_OHIO  +   236d ago
I love Sony but they need to just stop wasting money and resources on the VITA it's DEAD and just focus on the PS3,PS4 some of the things Sony does make me SMH!!
remanutd55  +   236d ago
same thing was said about ps3 first and even second year, oh yea i remember those good old days lol
kopicha  +   236d ago
take your trolling elsewhere dude. if you love Sony, you would have bought a Vita and supported them.
Krew_92  +   235d ago
They just wasted millions of dollars making the Vita, and you're proposing for them to stop caring about it?

Delusional.
ChronoJoe  +   236d ago
With 21 members of staff working on projects lasting just 4-8 months they were clearly studio designed to produce shovelware.

Shame they couldn't make these games work for Vita too though. I wouldn't think that would be too hard, it isn't as if it's running really obscure architecture like a PS3, or the games are likely to be overly complex.
kopicha  +   236d ago
Playstation Mobile? :P
portal_2  +   235d ago
Super Crate Box nex week!
TheColbertinator  +   236d ago
Sega Japan studios are the only studios that push the brand.Speaking of which Hatsune Miku just sold like crazy in Japan this week and pushed out Vitas.Not to mention Phantasy Star Online 2 is on the horizon.
tubers  +   236d ago
Yeah but the devs aren't very happy either as they've already mentioned (Miku game development is expensive and they said it might have been the last for the VITA).

I love PJD and I am not lying. I'd hate it if that was the last full blown PJD game for the VITA.
Tito08  +   236d ago
I think one of Sony's main problems in the gaming industry is their constant bad business decisions that they make. For everything good they make, there's always a "But"...I'm still mad at them when they sold the Tenchu IP to Actvision who at the time where only focusing on the Marvel license, then Activision got rid of it.. They should have kept Tenchu as well as Crash & Spyro, cause the games after the PS1 era sucked balls..

Then people being wanting the HDD for the PS2.. After all those years, they released it for the sake of a damn Final Fantasy XI, which at the time it was required for that game to be played with a HDD, there was barely any use of it after FF.. Then the lack of fighting games online for PS2, only for shooters & sports.

Sony went the arrogant route with the PS3 & underestimated the gaming market & consumer by pricing the console too high, the PS store looked like shovelware for a company that dominated the last 2 generations.... Plus I think the Vita is good value for money but come on, they should have included at least a 4gb memory stick on the box. They shouldn't be surprised by the lack of dev support when devs clearly wants to see potential sales & a well established instal base, IDK WTF they're thinking, & still have the nerve in releasing the Vita in Japan with a lineup that is consisted mostly of western games when they know clearly the Japanese don't like western games..

I'm a Sony fan for the most part, never a hater. But damn, there's too many things Microsoft took advantage of Sony's stupid moves this gen, but Sony did great this gen, not as much as past gens, but still.. But clearly have to change management business wise, hope Kaz Hirai's role does something good in the games division... As much as I dislike Microsoft, I can't deny the fact they managed better than Sony this gen, even if they're focusing on the same damn IPs.
#12.1.1 (Edited 236d ago ) | Agree(2) | Disagree(1) | Report
JadedXGamer  +   236d ago
Smart move Sega. Vita (in fact Sony as a whole) is a sinking ship. Better to invest in something you know you can make a return in and not go out of business for.
stuna1  +   236d ago
The arrogance of some of these so called gamers is just mindblowing!!!

I hate that support on a project is lost in one area, but I'm confident that it not something that the Vita can't recover from.

What I really look forward to seeing is Sony passing out those "CROW" dinners, with an extra helping of "I told you so"!!!!....
tachy0n  +   236d ago
its ridiculous that sony has the most powerful handheld device right now and its getting so little support..

sony marketing team Y U NO DO YOUR D*MN JOB?

i've seen more 3DS ads than PSVita ads!! WTF is this?!!!
Half-Mafia  +   236d ago
Ive been seeing alot of PS Vita ADs in the UK lately. There is almost always an AD on SkySports for football and on Twitch.TV

http://www.tvadmusic.co.uk/...
ylwzx3  +   236d ago
Who cares? SEGA has been crap the pat 10 years or so. Most people don't give 2nd thought buying a game on Android or Ios device because they are so cheap. I guess they are trying to get money where ever they can.
#15 (Edited 236d ago ) | Agree(0) | Disagree(1) | Report | Reply
YoungPlex  +   236d ago
I think it's actually helping handhelds in a way, but it also could be a double edge sword; let me explain...

Why do people buy handhelds? Simple, to get a get a console type experience on the go. I'm well aware that handhelds aren't fully capable of console quality graphics, however they do posses the ability to deliver a console quality experience. For instance, KI: Uprising left me awestruck with it's gorgeous visuals and deep game-play mechanics. The amount content and game-play, packed in that tiny cart left me speechless, and reminded me why I would never choose a mobile device over a dedicated handheld; at least not yet. What I'm getting at is this, the overall quality that dedicated handhelds deliver is impeccable. That's what Sony and Nintendo are banking on, quality titles.

Today's mobile devices have limited amounts of quality titles, and their markets are flooded daily with dollar bin shovel-where. It's very difficult to find a game that a developer truly worked hard for. The fact is that there are some great titles on mobile devices that you could purchase, at a mere-fraction of what you would pay compared to a dedicated handheld. That's were it could hurt the dedicated handheld market. Again, Sony and Nintendo are both aware of this and are banking on (once again), quality titles.

I have yet to find games on a mobile device that deliver experiences such as KI: Uprising, RE: Revelations, Super Mario 3D Land, Uncharted: Golden Abyss, Gravity Rush, and Little Big Planet. This is a great thing and is why I still support the handheld market; however, once games do start releasing, like the ones mentioned above, at a steady pace while remaining cheap, it could in fact change change the way I think. Until that happens, handhelds will remain my second source for gaming, consoles and PC being my main choice... Happy gaming!
boybato  +   236d ago
good luck with the over saturated mobile games market... I'm sure a lot of people wants the a typical copy paste mobile game. /s
#17 (Edited 236d ago ) | Agree(0) | Disagree(0) | Report | Reply
tiffac008  +   236d ago
Well Sony can just give Sega the Playstation Mobile SDK (or whatever its called) since its compatible with Andriod, iOS and Sony devices which includes the Vita. I don't really see any big problems unless Sony fails to act on it.
joeorc  +   235d ago
@tiffac008
Playstation Mobile official developer's and Publisher's list:

PlayStation Mobile partners list includes From Software, THQ, Nippon Ichi, and many more

Thu, Aug 16, 2012 | 02:22 BST

Some of the highlights for me personally include Guilty Gear developer Arc System Works, Dark Souls developer From Software, mental RPG makers Imageepoch and Nippon Ichi, international indies Q Entertainment, [Sega], Tecmo Koei, Tim Rogers’ Action Button (of Ziggurat fame; pictured), Worms developer Team 17 and THQ.

ooh look at that who do we have here?

SEGA Corporation

http://www.vg247.com/2012/0...
tiffac008  +   234d ago
I guess we'll find out if Sega Hardlight's upcoming game was made with PS Mobile and works for the Vita or not.
r21  +   235d ago
Have they even at least tried making a vita game first?
lonelygoner  +   235d ago
Sony needs to offer more incentives to produce games for the Vita. More tools (free), more tech support etc. Their marketing needs to be aggressive, their developer relations guy gotta be super aggressive
Killman  +   235d ago
Double Eleven and Tarsier Studios, the developers for LBP Vita, need to have a little chat with some of these other developers.

Sega, there comes a time in every development studio's life when they have to not be shitty.
Slayer1o7  +   234d ago
I have sin never played with the shitpod touch ps vita for the win. play games on a mobile handheld ps vita or don't play at all it is simple as that.

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