In the first installment of the two-part look at casual gaming, Game Informer looked at what the term really means, and also got a refresher course in where they came from. If you weren't paying attention, the Casual Games Association defines casual gaming as more linked to gameplay behavior than actual gameplay. If it's easy to pick up and you can play in short bursts, chances are it's considered casual. They've also been around for about as long as video games, themselves.
As this feature concludes, Game Informer checks out the financial side of casual gaming and also explore why so many publishers and developers are getting in on the action now. Hint: Those two things are connected.