The world's biggest media conglomerates will snap up publishers left, right and centre in the coming months – but they would be wasting their time by tapping up Ubisoft.
That's according to Yves Guillemot, who this week told MCV that he was chomping at the bit to take on the likes of Warner Bros, Fox Media and the other global giants who reportedly have their eye on a slice of the games business.
"The Activision Vivendi deal has put pressure on the industry and there will be more acquisitions," he said. "That's not our concern – it can only strengthen our position. More investment in the industry means new ideas."