David Yarnton, the avuncular general manager of Nintendo in the UK, has said that attach rates to his company's gaming hardware are on the up.
Responding to criticism that Nintendo platforms have lower attach rates than their rivals, Sony and Microsoft, Yarnton said:
"We are still very early into the life-cycle but even so we are seeing the attach rate increasing all the time. As we bring new users to video games we are increasing future potential and as new product is released that provides innovation and appeals to everyone, we will see that attach rate grow further."
What Yarnton didn't give were figures for the Wii and DS's attach rates to demonstrate the improvement of which he speaks.