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D.I.C.E. 08: Games industry has become mainstream

According to Michael Gallagher, CEO and president of the ESA, the videogame industry has become mainstream.

"In little more than a generation since Pong, our industry has arrived," he told the D.I.C.E. Summit 2008 audience. "Videogames are an integral part of the way Americans work, live and play. As such, our industry has become a powerhouse."

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