An ex-Sony PR representative has slammed his former company following a recent round of layoffs that left him out of work late last week.
"Sony in general is serving too many masters. Each company should operate autonomously. PlayStation shouldn't suffer b/c TVs are overpriced" true about TVs they are the division that is costing Sony and encumbering them, but they persist because of the legacy
I'm sure a guy that just got laid off will have truthful, unbiased, and non-spiteful things to say about the company that just laid them off.
Why Because They Let You Go lol.
He can say goodbye to future jobs in gaming then. And he shouldn't even be this mad, considering he basically "won" the job through Sony's the Tester show.
Doesn't mean these criticisms don't have at least a bit of truth to them.
the PS3 PR was not working, and a big reason for good 1st party games not selling, so don't blame Sony for changing things, perhaps outsourcing to professionals will turn things around.
Very true. People are always ready to believe that someone laid off by a company will have an unbiased view of them. No one ever thinks you can just be spiteful and venting your frustration.
I didn't even know he was a spokesman. Good job, complaining guy.
He's probably bitter that he went through all that crap to be the "tester" and then got laid off for probably being useless. Now that he's blasted Sony with these tweets, good luck getting another job at any other company.
Companies do this all the time. It's called trimming the fat. While it isnt always good to hear about those who lose their jobs, it isnt always the most deserving that are victims either. Meaning the ones companies let go are ones that (in their view) do not offer as much to benefit the company as those who get to stay. Plus this guy was winner of the tester...WTF. did he think something permanent would come from that? Like he would become president of Sony one day because he won the tester? Rather than bad mouthing the company you would have to list as your previous employer (yeah good luck getting good word of reference) he should lick his wounds and get back out there.
Trimming the fat. Yeah, I'd say that's true. also, there's an old saying: Don't kick your old boss' nuts in front of your new boss. That guy pretty much burnt his bridge mid-crossing.
Clicks link. "An ex-Sony PR representative has slammed his former company following a recent round of layoffs that left him out of work late last week. " Stops reading after...
"What the point of AdHoc multiplayer when no one has a Vita?" Even if no one has the Vita, he should know that functionality has to be planned before the device is available for people to buy it... Maybe he was laid off because his perception of time didn't fit the tasks he was assigned to?
He should let it go n move on. He won the job in a contest. Prespective is needed
He also knows what goes on, on the inside...we don't.
@3-4-5 The hell he does. He was a PR generalist. Not a VP or Executive.
1 thing you should never do, slam your previous employment, def understand the reasons, but your next employer might not like that.
Regardless of any bitterness or anger at being laid off there's really nothing he said in there that isn't true. Sony have been rightfully criticized over their PR and marketing since the announcement of the PS3 and whilst it has gotten slightly better it still sucks. @HammadTheOne - seriously? You think he shouldn't be mad at losing his job because of the means by which he got it? How is winning a contest any different than competing against other applicants for any regular job? Both involve competing against other people, the only difference is in the tasks and possibly the criteria. Absolutely unbelievable comment.
You know it's funny. This guy says that the unity of the company is causing a problem because one division can bring down the other divisions. Why don't we go back to 2006/2007 when the problem was that the divisions were autonomous to the point where there was massive communications problems across divisions. The heads of the various departments, especially where PS3 development were concerned, didn't work together and this was the cause of a lot of problems that PS3 had at launch. This guy is pretty stupid. @Karum: "How is winning a contest any different than competing against other applicants for any regular job?" One is based on actual real-world experience, knowledge of the job, and skills to do the job. The other is tasks done for ratings and requires nothing more than that.
they also continue to manufacture in japan because the legacy if sony sourced manufacturing to china they would save a bundle on just that alone its a lose lose for workers either way tho
They move to China, then why bother buying their TV's? They get parts made there, but its all handled in Japan. Which means a higher quality overall product. Everything else is made with crap labor and parts from China, and Sony is all about "we are better quality." If their TV's suddenly became crummy China pieces of junk, why bother? Plus being a Japanese company and actually making your product in Japan warrants some respect. How many "American companies" are fully made in China? Apple anyone? I think Japan is smart enough to cut Sony breaks and keep them there unlike our country (America).
sorry bro, my ps3 clearly says MADE IN CHINA on it. so does vita
Haha what are you talking about? They make most of their products in China.
u and your comment just got owned.
Sony and Microsoft are both made in china; not just Microsoft, cee773. Lots of stuff is made in China. My comments are often outsourced to various countries depending on the comment market.
I guess Soldierone gonna skip PS4 then...one thing is true though that I is really hard to find a product that aren't made in china :(
Im trying to figure out how 'mad' he is. He seemed to love what he was getting into, and liked Sony, now because this happened he ranted. I'm just wondering if he's pissed of more and what this guy wants to do. Just wondering.. Also, this must be why there is not Tester Season 4 right now because usually they would have had the tryouts and stuff right about now.
I actually had alot of bad things to say about my company when I was fired too....
I have seen ex ms people complain about ms and you guys eat that up. Is it because they attacked precious $ony?
Isn't there some sort of confidentiality agreement that he's breaking?
Who hasn't lost touch w/ their audience?
The man is young and, you never know, he might be able to work for Sony again. But he'll blow any chances he has by trashing them right now. 12
What?!? LBP Karting is going to die because of no PR? Oh well... back to Mario Kart.
Nice spin for people losing their jobs, way to go. I'm sure if you lost your jobs you would say the same thing... right? "You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season," That's a lot of people without jobs. But hey good for Sony though huh?
Obviously hes mad but really lets face facts, Sonys PR have sucked this generation. A bunch of fools that don't know what the community want. We hear time and time again from publishers that its the PR team in charge of marketing yet huge billboards in films like Battle los angeles for Resistance 3 that appear in the film for 10 seconds in a film that hit cinemas months before the game released are crappy marketing ideas that are just wastes of money. Lets not advertise our game on TV but instead we'll paint a truck with the game logos and have it drive all around the place blah. Understaffed lol Sony just got rid of yous to higher better PR people dummy and you know what it happened way too late. They should have fired everyone 4 years ago. Don't even get me started on those crappy TV ads with the annoying voice overs
The Tv's are not over priced. when compared to samsung they are ALWAYS the same price or cheaper and have better picture. Please actually do you homework before a quick reply. I have been selling TV's for 3 years now and I know what I'm talking about.
I don't know where you live but in germany and switzerland SONY's TVs are not more expensive than Samsung's and imo they are at least better designed if not better quality overall.
I'm surprised that some of this is new. Haven't we been saying for years that Sony needs to vastly improve their marketing and realign their focus on the PS3 and PSP/PS Vita?
@HammadTheOne Just to clarify, the prize for winning The Tester was a QA contract. He worked his way up to the PR department afterwards, and PlayStation could have let him go once the QA gig was completed. But I do somewhat agree with you on the public rant after his termination. I am a fan of Will, but I would have found a more constructive approach to sharing my concerns if I were him. The packaging on the delivery of his points came across sort of bitter. If concern was his only beef, I would like to think it would have been handled a bit differently.
Wrong. Check out their movie division. All released within the last two years or so have been terrible. Season of the Witch? Legion? And so many more...
"In typical fashion they're sending titles out to die" Yes, because the PR teams did such a fantastic job with [insert PS3/Vita software/hardware] over the past few years... Understaffed or not, it wasn't working and that sucks for the people and I feel for them, I really do, but it's not like you can just keep a functioning department when they aren't helping the games reach the numbers most of them deserve, should the developers take the hit instead?
I remember when a new PS commercial coming out was something to look forward to. Now I can't even remember a commercial for the PS3.
The last memorable advert (s) from PS was Kevin Butler's 2010 streak. I loved the GT5 ones, they were top notch.
You don't remember all those Kevin Butler commercials? My what short memories we have.
The KB ones were great; I just hope they don't go back to those "Walrus drinking a statue made out of nipples while two men paint each other with redwood trees while sniffing cat booty" type of commercials where you don't know what the heck is going on.
I have never seen a Kevin Butler commercial because they aren't aired in my country.
Sorry, but the PS3 had plenty of great PR. And the Vita, well, can you really blame Sony for not advertising the Vita too much? A five-month period of almost no support is very hard to put a positive spin on, fanboys be damned.
What PR? lol....most smaller sites can't even talk to Sony, let alone review and help hype up a game. There is no advertising for anything anywhere. I don't care if Vita has no games, it has games coming up and I STILL don't see ads. I see Nintendo and MS ads EVERYWHERE, but nothing for Vita? They used to advertise during sports games, in sports games, have events all over (The PlayStation truck used to be huge), demos and hype going into everything, and then it all died. I can't even remember the last time I saw a PlayStation ad outside of a gaming magazine or website.....Even Madden ads have the 360 logo at the end.....
I guess you haven't seen the Madden ads with Paul Rudd and Ray Lewis then. I've seen the PS logo at the end of some of those. http://www.youtube.com/watc...
But i thought u guys don't want to see ads and and sony is doing just what u ask for no? U should be happy.
The majority of the people here don't really understand what PR is and what it's used for. Don't mistake it for advertising. Sony let go some of their very best in PR. It's a damn shame to see these extremely loyal people out of a job. And truthfully, it's going to make my job more difficult in covering their products.
Any idea who got canned?
I do, but I'm not comfortable discussing who. I hate to see good people out of jobs and losing their livelihood, especially when they were great at their jobs.
Sev, you are unhappy that someone got laid off that gave you information they shouldn't have? mmmmm... Perhaps we'll get more surprises in the future.
Well, all we can do is hope for the best.
Of course, if you don't mind PMing me that would be great. I would hate to email someone who doesn't have a job anymore.
I'm sure we'll hear "sour grapes" and a lot of excuses, but when there is a former Nintendo or Microsoft employee that rants about their former employer this place goes nuts with agreement. Remember how that ex-Rare employee said Microsoft wouldn't let them do Killer Instinct 3? Same deal. Interesting to see how people react to this obviously critical news. I've always said Sony lacked proper PR and advertising.
"I'm sure we'll hear "sour grapes" and a lot of excuses, but when there is a former Nintendo or Microsoft employee that rants about their former employer this place goes nuts with agreement. Remember how that ex-Rare employee said Microsoft wouldn't let them do Killer Instinct 3? Same deal. Interesting to see how people react to this obviously critical news. I've always said Sony lacked proper PR and advertising." I'm confused. What hasn't Sony let the PR department do? You use MS and rare as an example but I can't see how they're the same thing. Truth of the matter is that this guy got fired and now he's venting. To deny that given his tweets shows you're looking to leverage this event to further your own agenda. Seriously Chunky, show me a company that will support an under performing department by leaving it to stagnate. Any company will do.
I agree this guy is venting after essentially being fired which I really do not understand because who is going to hire this guy after this. Sony's PR department has been quite frankly crap. Now I do not know if it is down to company resource allocation or the individuals (who got laid off)but it needed a shake up.
Venting or not, the guy is spot on in everything he said
I had no idea that rare a microsoft developer is the same as a sony PR Team /s
This has nothing to do with MS, but if you want to know about the majority of the 360 team that got laid off in Japan a few years ago, just let me know!
I just knew a response like this was going appear and I'm not surprise that you of all people made the comment. I'm actually expecting more comments from the "usual suspects" (YAY! I finally get to use this phrase!) in a lil bit. ***"I'm sure we'll hear "sour grapes" and a lot of excuses, but when there is a former Nintendo or Microsoft employee that rants about their former employer this place goes nuts with agreement. Remember how that ex-Rare employee said Microsoft wouldn't let them do Killer Instinct 3? Same deal."*** Yeah I remember that. And I remember you spewing "sour grapes" and making... I think the term is "excuses...?" Yeah, I believe that is correct. You was making excuses for it. But now figure this... Now that this is a former Sony employee you are going (in your term) "nuts" with agreement. Very interesting to see how that works isn't it? ***"Interesting to see how people react to this obviously critical news. I've always said Sony lacked proper PR and advertising.'*** I agree, hence why the department is undergoing changes.
And you're such an expert obviously!
Someone being fired and someone leaving on their own accord are two very different things. That said i'm sure many would agree with you on Sony lacking PR and advertising.
Actually, since sony laid of their PR team, playstation brand as a whole have enjoyed their highest rate of commercial exposure here in europe. At the moment, you see 3 times more advert for vita and ps3 than for nintendo. I have never seen that before. Sony is on the roll. And sony said they will not drop the vita price. Guess what Vita wifi+littlebigplanet =£189.00
LOL..Chunky is Spot on about the complete 'oppsosite' reaction when the other consoles are mentioned. Just hit em' with the links and you can easily make your case. If not then the memorygets a lil' fuzzy around here as you can see from the response. On topic, even some of the staunchest Sony fans have said the same exact thing about game advertisements. Evil
Let me explain to you how N4G works; Sony 1st party game sells poorly - Games journo reports and gamers and analysts suggest SONY lacks good PR, N4G on the other hand foams in the mouth and defends SONY PR, blames lack of sales on sheer number of exclusive choices on PS3 (even though for some reason multiplats don't seem to be affected) SONY fire PR team - N4G: Good! They sucked anyway. They are the reason the games were not selling! Put simply, if any part of SONY is criticized by anyone, that person can expect N4G to rip them a new one in seconds. You do not present any criticism to any part of SONY on this site.
If SONY however fires or closes down a department or studio then they are fair game. In fact expect N4G to go on a crusade to remind everyone how this is not a loss because their games suck and or don't sell and so SONY is doing the right thing sacking them, whereas mere weeks before SONY was being herald a saint because they keep studios arduod even though they don't make games that sell. When Zipper were with SONY you couldn't say a bad thing about them. After they got sacked it became okay to say they'd lost their way. Bigbig were "a small talented niche studio" when they were still with SONY and invaluable. Now because they were shut down they were a tiny unknown studio that nobody is going to miss anyway. I could go on pointing out the fallacies and hypocrisy of this site but I'm sure you all get the picture.
Speaking of how N4G works, maybe you should mention how some people (you being a prime example) try to generalize the opinions of thousands of commenters on this site to make it sound like everyone is a hypocrite. It's funny that in an article that is supposedly full of "fallacies and hypocrisy," you, EvilDead, and Chunky have yet to point to a single clear example here of an individual Sony fan being hypocritical or contradictory, let alone enough to prove there is any kind of trend, and instead chose to go with the usual, vague generalizations. I can see why you do it. The more vague you are, and the less you get into specifics, the harder it is for anyone to refute. And that makes it easier for you to continue to pretend and perpetuate the idea that anyone who makes a comment you don't like is a hypocrite.
@MrBeatdown Agreed. "Do as I say not as I do" can be a bit pretentious, especially without relevant examples. Personally I've never cheerled when the shoe was on the other foot. I feel bad for Will, I do, but in all fairness the entire industry is taking a hit right now. Might not be the best c.o.a to make headlines by calling out one of the major players in the industry, who also gave you your first break, when you're still rookie green yourself. I'd hope this passes soon.