What drives commercial success in our industry? What does it take to make great games that sell? Those were the main questions posed by Robin Kaminsky, Activision's executive VP of publishing, as she addressed the D.I.C.E. Summit 2008.
She noted that as the costs of development rise, the sales threshold to make a profit and recoup expenses is necessarily rising. But at the same time, competition is also rising – with over 600 titles launched last year in the US alone.
"At one time, Activision thought it was sufficient just to make great games," she said. "But a great game doesn't guarantee sales success."