During its Q3 2008 earnings release conference call, Activision discussed its hardware sales estimates for the 2008 calendar year in North America. The projections are roughly in line with those of competitor EA, though Activision sees the Xbox 360 outselling the PS3 rather than running neck and neck.
The ranges given were 4-5 million units sold for Xbox 360 and 3-4 million for PS3. Still, Activision predicts the Wii to outsell both of its competitors by a substantial margin with greater than 6 million units shifted at retail. Rounding out the projections are the PS2 at 2-3 million in sales and all handhelds combined with over 10 million in sales.