In its call to investors regarding its third quarter fiscal 2008 statement, Activision discussed the future of its Tony Hawk series. Last year, Tony Hawk suffered at the introduction of EA's skate. As Activision representatives explained during the call, the market for action sports videogames did not grow with the addition of skate. Instead, many gamers abandoned the Tony Hawk series and adopted EA's new IP. In fact, skate outsold Tony Hawk 2:1 last year.