SCEA reorganization affects unspecified number of PR workers; all employees now operating from Foster City headquarters; no impact on game development.
As long as sony doesnt take the Kutaragi approach and get on stage and tell a bunch of lies, then they will be doing a better job. Look at N4G, sony has a hundred or more PR personel working for free here. Somebody hurry and tell tentonsoftube that sony has some openings.
@sumo, quite right. I apologise. Comment edited.
People lost their jobs dude, their livelihoods. No need to be a douchebag.
If the pr departments are seeing layoffs... who from Sony is there to tell us this?? ^___^;;; Couldn't help myself... >.<;;
Well Sony public relation is horrible. Next up they should reorganize their advertisement team.
Very true. I have said it for ages. A lot of the PR seem unprofessional and childish. Advertising is average at best. When Sony do advertise, they get phenomenal sales (Uncharted 3, Gran Turismo 5) that can rival any big franchise. Resistance 3 was the last straw. That game was great, made by the talented Insomniac, yet recieved no advertising. Some times I think the advertising department is made up of one school boy/girl who is doing it for a school project. When their is advertising it is great. When there isn't, there isn't. I think Sony should sack the advertising department, they are just mooching and doing a very bad job.
I disagree, you start at the upper management level! Change starts at the top, not the bottom!!! Get rid of some more executives and bunch of people on the board.
I think by advertising team your referring to the marketing department. Advertising is likely created by an outside advertising agency, and keeping these people on staff is not very efficient. Marketing is responsible for getting the word out about products, while PR is responsible for keeping the companies image in tact and relaying information to investors and consumers about the company as a whole. In general these are two completely separate departments. The marketing department only does what the higher ups in Sony tell them to do. If Sony directs them to advertise a product to a group of people they put in plan of action to do so, which may involve the advertising agency for commercials, internet ads, magazine ads, etc. Before any of these plans goes into effect they have to be approved by higher ups in the company. To assume that the marketing department needs to be cut down because they aren't doing their job is speculation at best. It's the marketing department that puts out trailers and stuff on the internet and releases information about the games. Sometimes the PR department does this too if it involves a branding issue. However, while you may not see a lot of their marketing for the things we enjoy specifically, there is still quite a bit of marketing going on. Singstar is a good example of how Sony markets. It wasn't in our faces, but it was certainly out there and it got amazing sales. I will agree that their marketing in general does seem rather lackluster, especially here in the US, but to say their team needs to be cut because they don't go out of their way to market directly to us gamers is rather shortsighted. Again this isn't the marketing departments fault since they are only responsible for what they are told to do. Edit: Just say you said reorganize that dept, which yes I would actually agree with. Although they may not see the need to do so since catering their marketing to us gamers would probably be wasteful spending seeing the way we actually get our gaming news.
Bound to happen, a company can only lose so much money before taking a hit in their departments. I'm sure they turn it around in the coming months... Besides, they have plenty of free "Public Relation Specialist" here, just take a look above!
yup! i hope the lay off every employee thats not benefiting the company.. cut the weakest links from the whole.. Maybe they can pump out more games & services with the money they save, or add more ps plus content for free!
Honestly their PR teams are not that great anyways. They help the big sites, but thats about it. Unless you happen to be friends or find a way in, they blow you off. When I worked for a PLAYSTATION website, we had more support from Microsoft than Sony lol That's not to say everyone. There are some helpful ones that eventually started helping that site, and continue to talk to me and help me out with events and what not. However overall I think this is a bad cut. I think the PR section is what needed strength, not less people, and facing fact Sony needs to dump more money into advertising as well.
I heard about that too.A friend who started his own site told me Sony needs 300,00 hits a month from a site in order to discuss with them.
A lot of them require X amount of hits per month, and 30k was # I've heard a few times. Can't really blame them either, there are a lot of fly by night sites out there.
Not sure what it was. The site I worked for was within the top 80k alexa and had support from every single other company (Like I said even MS was talking with us) but when it came to Sony, they didn't answer questions, NEVER sent a game for review, never let us borrow hardware, and it was a pain getting details from them. And the site wasn't bad because we reported something that supposedly hurt their image and we had PR reps galore trying to contact us. Then we found our current PR guy and he did great. Got us into E3, got us on review lists, etc... Normally if you have decent traffic and you simply just want details or have a question, the PR's will reply for the sake of reporting proper information.
I think being more open with a reputable and heavily visited web site would be good for them. However this generation the press in general hasn't been very kind to them. Not to say you weren't, just in general, and a majority of sites now are hardly worth visiting. Maybe they could make a way to get press releases without having to jump through a bunch of hoops or being in good with them would help them out a lot. I'd like to think smaller sites would ask for a comment on issues that come up and could get a response, but logistically that would seem kind of hard, and I think of sites just go with assumptions instead of asking for clarification or comments like they should. Kind of sucks that journalism has devolved to this instead of doing real research and reporting.
I think it'd be good for them to have tiered PR's. If your site is simply a fanboys blog, then you get the low tiered PR's. If you notice the lack of PR responses is what encourages some of the "kids" to start attacking companies....."you didn't send me a free game, so im saying it sucks!!!" I mean still working in the industry, simply getting a reply from a PR puts a smile on my face no matter what its for. Tell me you can't send me a game, its understandable, but taking the time out of your day to tell me that, well thats awesome! Some people are just in it for free games though, and thats why a lot of PR's have shut the doors on a bunch of sites. Plus like you said, a majority of the sites suck and are not worth visiting anyways.
Exactly. Also I can't see why they would send a free game or system to a site that has a history of bashing their products or games. You said you stated that you wrote something that hurt their image, and it would be wrong to cut off a site because of one or two negative articles, if those articles were well thought out and reported in a professional manner. I could see why they would cut off Kotaku though, as they seemed to make it their agenda to make Sony look bad. Honestly sometimes I like the smaller sites when they tend to take the middle of the road.
It was honestly just one article and I forget what it was about. I believe it was about an exploit in the PS3 or something, and Sony contacted us to clarify something and then got angry when our article spread across everywhere. It wasn't a "sony sucks!!!" article, just something they didn't want reported basically. We held our half of respect and took the article down, replaced it with an apology article, and vouched to never cover anything similar. Right after we did that, the PR's that were supposedly ticked off quit replying....The good news is out of the whole thing is when we grabbed the one PR that was actually useful as he kept replying and helping out lol However you also have to realize a lot of these sites bashing Sony (Kotaku for example) get TONS of support from them still. They get invited to private events, get hands on with things, and if you go to E3 you will see special areas set up for them. One time I watched Kotaku try a game in a personal room, and the next day they had an article up talking about how it sucked.....I guess at the end of the day, any coverage at all is better than no coverage on those big sites for Sony.
most people who work in public relations in gaming do more harm than good for the company. Especially Sony. The only good PR Sony ever had was KB, and he wasn't even real PR. It's their bad ideas and horrible taste in games that's had the most negative impact.
And thus it begins.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.