Gamer Living's Will Anderson offers his thoughts on the lack of a 12GB PlayStation 3 SKU in North America.
And I bet if they had put out in the US there'd be half a dozen articles about how its a rip off. The very same I've presented towards the Xbox's non/HDD SKUs.
If both are likely to have a negative reaction then why not root for the lesser "evil". Having another option for the new PS3 model is kind of nice for the consumers.
It's amazing to see that some high school blog written from a parents basement, knows more about marketing than Sony. It's great that between home work and part time at the fry vat of Bob's Burgers the writer was able to refute the market research Sony conducted as regards North America. And not only refute, since any mule can kick a barn door open, but refute and provide a more in depth plan. Sony knew that despite being able to sell some 12GB units in North America, they would in the end lose money on such a venture and would be better served by the 250/500GB models. However, the younger brother of Good Will Hunting figured out some equation that defies the laws of finance. Any day now Will Anderson will go to work as the CFO of the next Fortune 500 company and Sony will regret having not listened to his advice. Damn you evil laws of common sense! Damn you! (Joking aside, does no one realize that Sony did not make the 12GB decision haphazardly but rather after a great deal of study?)
Yea morganfell what a great job sony has been doing this entire gen with marketing! We will find out how this move will " serve them better" when all the desperate price drops and bundles start to happen very shortly..
***We will find out how this move will " serve them better" when all the desperate price drops and bundles start to happen very shortly..*** What? Where the heck did that come from and why? What history does Sony have in tremendous price dropping this generation to draw upon that from? And, yeah, their marketing could be a ton better... In the U.S. In other regions, it's more than what the 360 does. Kind of like how NA is the most heavily marketed region for MS.
It's internet logic tubers... View 1: Multiple SKU's will only confuse the consumer and will cause it to fail. View 2: They aren't giving consumers enough options and will cause it to fail. People on forums: Well everyone said View 1 was right now see what you get. Other people on forums: Well everyone said View 2 was right now see what you get.
@air Sony outsources their advertisements if that's what you're asking about. At first they sucked, but the outsourcer hired some folks to do it for them. That's how we got Kevin Butler and not scary baby dolls. The ads have been few and far between, but what Morganfell says applies to that as well. Remember Microsoft has something called Windows, and very, very little overhead besides feeding the code monkeys. Their main role ain't a manufacturer. Sony has to go out and make crap. Microsoft ain't normal; they can afford mill a second spots, circus elephants and Usher Raymond. It's the bottom line, cash flow, profitability...stuff like that. More than just thinking..."Wouldn't it be cool if Sony...?" Remember most people are savvy enough to swap a hard drive, and unlike the 360 you can do that with a PS3. They would likely find a drop in higher end models that may more than offset any profits gained in increase sales. Frankly with parts of Europe under austerity, this is probably a strategy arising from the current economic situation rather than a "cool idea". Partonizing pal.
perhaps but what is most perplexing is that those who get the 12gb and then later choose to add a hdd, that internal 12gb gets disabled. I would think they would want to keep that storage for content that you always use like game saves or your profile history. We know that swapping a hdd requires you to format it. So you either have to back everything up or you dont care because you can go back into your download history and get it again. There isnt a solid confirmation on this but if it is true then that is a bigger blunder than not releasing the 12gb in the US.
*hairy palms* I concur.
I actually agree. I'm not sure I see the larger model really having that big of a market at this point, but I know there are still people out there who simply are too cheap to buy a PS3. These are the same kinds of people who likely aren't going to care about hard drive size, so if you release a 12GB model at around $200, I think it could help Sony reach a new market. A powerful, HD console with a Blu-Ray player at $200 is a pretty good bargain, even if it wouldn't come with a large hard drive or bundled with any games.
units (3) | 2h ago
Sony is always missing an opportunity when it comes to some people. I think it's good news they didn't make that dumb stripped down 12GB model. Is anyone stupid enough to buy it? That won't get you much at all when it comes to gaming. It's hardly enough for the Vita.
I disagree 100%. Sony would be absolutely mental to not release the 12gb model in North America. Price is such a huge considering factor for most North American consumers, especially with the current economic uncertainty. I suspect the reason Sony hasn't announced this for NA yet is they have something up their sleeve. A $149 unit that's not part of any bundle would do gangbuster business in the US, and further cement Blu-Ray in the home. The Wii shipped with only 512 mb of storage space. Did that really hold back sales in the US? Of course not. There's an entire market out there in the US that could care less how much storage space they have. They just want to pop in a disk and play.
I wouldn't count on Sony releasing it. Anyone who would buy it wouldn't buy many games anyway or would be stuck having to upgrade. Does Sony really need to sell more PS3's to people who won't buy games? The low end models just aren't worth the savings. You pay a lot more later.
There is not much sense to sell a 12gb PS3, when they are promoting a lot PS Plus. I think that is why they are not selling the 12gb unit here. They want people to subscribe to the service, but they wont if they only have 12 gigs.
@Brian If they are making a profit on the system they why wouldn't they want someone who doesn't buy games get it. Also most people do buy at least one game when purchasing a system. That's just added revenue. There's also the fact that it helps give Blu-ray a bigger install base and that's a benefit for them. Then you also have it where now you have someone that has a PS branded product in their home. This helps to stave these types of consumers off buying a different type of system later because what they have may seem good enough. Your argument would make sense if they were still selling the system at a big loss, which they aren't. What it comes down to is while there may not be much profit initially off the sale of the system, long term revenue's in selling a system to a casual user can be quite profitable.
I'd buy one for my dad for the media features if it was available at $200. Might also have picked one up for myself to use instead of my fat BC one just so I can continue to use the fat for BC longer. And it's not stupid to buy a 12GB model. Not everyone needs more than that, and I would wager most people don't even need that if they only play a few games a year, or only play casual games.
Sony's reasoning was actually pretty sound for it not coming to North America, people here like their PSN arcade games and digital content.
Add that to the fact that you can se any third party HDD )I think), that would've been really good. I know I said this before, but really, if the European PS3 12 GB model causes what equals directly $116, they could've bundled it with the Vita for 349 like the Wii U and compete.
do you know how much the super slim ps3 will cost in canada/unites states? trying to find out for my freind here thanks
500 GB is $299 and the 250 GB is $269
Did Sony even say that there won't be a 12 GB SKU in NA for the holidays or is this just an assumption based on the fact it hasn't been announced (yet)?
They didn't announce it so yes it is speculation. I imagine at some point in time they would release it here in NA. It could be a supply issue so they're holding off on a NA release for now since they don't see it as being as popular here. If demand for it becomes really high then they may move up their schedule though. But given that the average consumer probably won't know or care about it we'll have to wait for their original plan to roll it out.
My guess would be that if it's successful in Europe, it will come to North America. In the meantime, Sony has the redesign, Black Friday, and a potential price drop to work with. With Black Friday bundles coming soon, game-specific bundles like for AC3, old models and bundles being phased out, and the new model, now's probably not the greatest time to put another SKU out there.
A 12gb PS3 console with Junk.. MLB the Show 12 needs 5gb.. Borderlands 2 PSN Download is 5.5gb... There's Suckers in the world and Sony will find them
DC Universe is like 16gb LOL
I think they might've missed an opportunity with this as a 12GB SKU would mean a lower price tag for the PS3 here plus the 12GB could potentially be used as a pretty decent media hub at least, though not a great game playing system. My only question is, does the 12GB model allow 2.5" HDDs like the other PS3 models do? If so then it is actually areal loss since then think. You could pick up the 12GB model of PS3 and add your own 500GB HDD in for less than the 500GB model is going to cost. Just food for thought there though.
12GB model does allow for a 2.5" HDD to be added.
That 12gig model is being priced at £160 in the UK (though it may drop when retailers start trying to undercut. Fact is, that's a lousy price as the 120 and even 160 gig models of the previous slim were offered cheaper by several stores. They've made the components cheaper - as all hardware manufacturers do during the lifetime of their equipment - but they aren't passing on a saving with it, it's more expensive and less capable to what's come before. Uglier too IMO, but beauty is in the eye of the beholder I suppose. In short, be glad there's no 12 gig model in the US....it's simply not good value.
The only people that would buy that are cheap parents.
I thought this would be a perfect moment to undercut the 360 and sell alot more systems. Great and all that they made it smaller but y? Do they think that by making the system smaller and giving it a bigger HDD people are goin to go out in masses and buy a PS3? This point in a systems life cycle you would think Sony is going for the late adopters, you know the ones that are more concerned with price than anything else.
im happy sony didnt bring the 12gig one. even though microsoft has a 4gig model all reporters and journalist will act as if it was the end of world and sony agen downgrade. do what you do sony just like nintendo dnt listen to these f8kz. FYI. im gonna buy me a 500gig super slim and still keep my original 2009 slim. a 199 option would have been nice though.
im happy sony didnt bring the 12gig one. even though microsoft has a 4gig model all reporters and journalist will act as if it was the end of world and sony agen downgrade. do what you do sony just like nintendo dnt listen to these f8kz. FYI. im gonna buy me a 500gig super slim and still keep my original 2009 slim.
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