Sony Computer Entertainment president Andrew House thinks the PlayStation division will turn a profit in the current business year ending March 31, 2013.
More to spend on PS4 development/marketing next year ;P
Let's hope so.....I think the PS3 slimmer is the key to that thought process.. Love it or hate...you don't gotta buy it ;)
Huh?? Did i just read that right (talking about title only) How can they run a division that only generates profit 5 years later
Its had its good years and not so great years. This will not be the first time the division is profitable this generation.
To put it in perspective, the PS3 business lost more than the PS1 and PS2 generated in profit all those years. That is to say, complete domination for two generations wiped out just like that! I hope Sony will turn a profit this year, because they desperately need it. It would be a sad day if Sony couldn't afford to compete in the next generation!
Wouldnt matter if he thought it or not, he's hardly going to say that Sony expects to lose more money this year.
He actually would if he was talking to investors. Lying to them is a bad thing. If this was the case he would also say what they were doing to get back in the black.
I'm sure they will considering all the games coming out early next year.
Not always a guarantee. They had lots of games in 2011, including Uncharted 3 and Resistance 3. . .no profit. Doesn't matter in the end if you don't cover the costs of making those hundreds of games. Not enough hit games, no profit. There's no simpler way of putting it.
I agree and this is part of the reason why ms have not given us 10 1st party exclusives over the past few years. Im not saying sony should stop what they are doing but they should look at what is selling and what is not. If sony took less hits on ips they would have a profit. I think sony will look at this next gen. I think sony will go back to what they did with the ps1 to try and take back the usa and try to gain market share in europe and japan. I think the new guy in charge of sony will do a good job in all departments if you look at what sony are doing in there phone amd gaming devision i think its a step in the right direction for them and i can see them getting back to the top again in the next 10 years.
That's not surprising. The forecast for the entire company is to return to profitability in FY13 and even more in FY14. By 2014, S&P analysts are forecasting earnings per share growth of 2067% for Sony, largely due to stabilizing FX markets which have been hammering all Japanese electronics makers for the past 4 years ever since the market meltdown. Consumer spending is expected to remain sluggish for the next couple of years.
Still so many freaking issues with Sony.... Omg... I am so sorry but saying "thinks" will be profitable is a horrible sign, it actually means things aren't looking bright. And hopefully we can make a profit. This company sucks, it has lost me money at every turn. Like I said many months ago, I no longer support a company that can't get right. The new "slim-er" ps3 could've been a good thing, but the pricing screams desperate. Making a smaller cheaper unit, and not pushing a smaller cheaper price to justify the new unit is horrible. Look at it like this.. We, the consumer, are getting a smaller system with no new features for basically the same price. Sony, being hurt over the years, won't give the cut we should get based on making a more cost effective model. This company needs to off itself. Sad for gamers, sad an icon will leave, but no person doing whatever job would keep that job if they "think" they can do it.
So you expect him to say "yes we will definitely be profitable"? What happens if they don't fulfil those remarks? Share holders lose confidence, share prices fall and it goes from bad to worse.. Also why would a company that has been losing a lot of money on each unit (ps3) for many years decide to again lower the price. This new ps3 model was designed to make Sony as much money as possible at the back end of this gen. Lower costs of production would give them greater profit margins which they need right now. Part of the reason they lost money in the last year was because of the ps3 price drop. There's already good demand for the ps3, which is why it is the top selling console so far this year so why drop the price again? Sony will bundle the ps3 a lot this holiday as we've already seen with the uncharted 3 bundle and Assasins creed 3.It may appear that they've not lowered the price of the console, but if you look, the extra value given in those bundles is excellent. They know what theyre doing and I don't think you need to worry about them offing themselves.
4 years of red ink so Sony cant afford to talk in a negative context. Sony dont need to turn things around quickly but they do have to turn them around. The cheaper PS3 and Vita bundles will help stir interest however, we are yet to factor in the Wii-u effect.
lol finally? oh cmon man ...
Are you a troll? Lol yes you are! Oh cmon man....
well..i dont know if i am or not...im a gamer from 30 years (im 35) and i havent nothing against no one i seen fantastic companies vanish coz of poor marketing or managing...see commodore and amiga (IM SAYING AMIGA!)...lots of console neogeo sega ecc ecc...but a company boss that after 7 years say "i ..T H I N K... this year will be finally profitable" sound pretty hilarious...dont u think too? to me a lots
@Thekayle: I am sure with the unstable economy in some major countries and the strong Yen, it would be foolish for "The boss" to outright say we WILL be profitable this year. To Andrew House, it is safer to say he thinks to cover him from any backlash if they do not become profitable this year. I believe Andrew House and Sony know what the variable here would be whether they would be profitable this year or not. That variable would be how the Vita and specifically the New Slim PS3 perform this Holiday season. I am sure they believe they can sell how many it is that would make them profitable this holiday season, but even then, nothing is for certain until it happens (Most likely why he said he "THINKS")
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