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Feature: Nintendo's Celebrity Commercials - The Good, Bad and Cringeworthy

NintendoLife: When it comes to marketing Wii, DS and most recently 3DS, Nintendo has rarely been shy about calling in some star power; celebrities have often been given a juicy cheque to pose with a handheld or waggle a Wii Remote like there's no tomorrow. The latest campaign to be announced, this time by Nintendo of America, is “Play As You Are”, with the stated goal of showing "how all kinds of women and young girls can explore their interests and express their individuality using the portable Nintendo 3DS – whether they consider themselves gamers or not". It'll feature U.S. gymnastics gold medal winner Gabrielle Douglas, Dianna Agron (from TV series Glee) and Sarah Hyland (from TV series Modern Family).

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