Mike Krpata: "Smart game designers know how to keep the controller in your hands by combining smaller, more frequent rewards with longer-term goals that always seem tantalizingly within reach. What’s interesting about Borderlands 2 is how naked these machinations are. At root, the appeal of Borderlands 2 is acquisition. It is a non-stop hunt for better weapons, armor, and abilities, in which you’re always convinced that your prized possession awaits at the end of the next quest—or, hey, maybe it’s hiding in the nearest outhouse. Better check to make sure."