Square Enix’s App Store strategy is a brave one. Free-to-play is the talk of the industry right now, and yet here we have Square asking as much as £12.99 for iPhone releases of some of its trademark adventures. This is not a traditional publisher desperately holding onto outdated ideas of software value, though. Asking for more than a little spare change on the App Store is a luxury only a publisher with Square Enix’s dedicated following can afford. It displays a great deal of confidence in its products and its fanbase.