Ken Kutaragi's fingerprints have nearly faded completely. His farcically ambitious PlayStation 3 hardware design, finalised six years ago, left Sony with the preposterous task of pitching a high-end console at £425 and yet still make a loss on each sale.
Fortunately, or not, the loss-making system didn't exactly sell spectacularly at first. Sony's curse of cost had repelled consumers. The company could huff and puff all it wanted; even the most fanatical PS3 fan couldn't part with £500 for a new console and game.