Industry rumours are building that Viacom has launched an official bid to seize control of Take Two Interactive.
The entertainment giant headed by Sumner Redstone is owner of MTV, Nickelodeon, Paramount Pictures and Dreamworks Studios. Annual group revenues are over $11 billion.
MCV understands that Viacom has made an offer of £23 a share for the games company behind blockbusters such as Grand Theft Auto and Bioshock. Last night Take Two shares were trading at just under $16, but mid-term ratings have been increasing for the stock since it was confirmed that GTA IV would be released at the end of April.