From the PlanetPlayStation.com feature article:
"So it was one of those questions that people kept asking me: “You spent HOW much on an ultimate pass to the Gearbox Software Community Day event? And that didn’t even include a plane ticket?!” For those unfamiliar with the situation, yes, I took my vacation fund of around $1000 – which easily could’ve bought me something off the coast of Hawaii – and instead bought in to Gearbox’s ultimate package, just to see what dedicated offerings they had for their fans. I then booked a flight into a sardine can of a plane (that wasn’t as bad as it sounded) and headed to Dallas for the event. And, honestly, it was worth it."