The average cost of a new video game in the U.S. is about $60. Over the years that number has fluctuated. Some generations have been kinder than others in this regard. Back when games were shipped on expensive plastic cartridges, these prices made a bit more sense. Today, the $60 price tag is justified by the high development costs of AAA titles. Most blockbuster games take 2-3 years to create, yet most game sales drop off dramatically after the first month of release. Price drops hit fast and they hit often. I suggest to you today, that the pricing structure of the video game industry is fundamentally flawed.