GameIndustry reports, In his opening keynote for the 2008 D.I.C.E. Summit in Las Vegas, film director Gore Verbinski urged developers to create their own paths.
"This is the time for madness," he said. "This is the time to go down dark alleys."
Verbinski, who is best known for the Pirates of the Caribbean films, noted that the film and game industries were greatly influencing each other. "It's exciting, dangerous, and a bit mad." He said that he had fallen off the face of the earth for the past seven years while making five films back to back, but had recently come back to gaming and found it "compelling, visceral and immediate."
"Games are not merchandise," he explained, suggesting that movie studios still view videogames that way. Instead, he wants games to be considered as another film, using the assets – the characters and mythology - to create a game that doesn't necessarily have anything to do with the movie.