Co-Optimus: Running Co-Optimus is definitely a unique task within this industry. It's not like other gaming news sites in that it's pretty obvious when you can cover a game. An Xbox devoted site, for instance, always knows when a game is on the platform. A racing game fan site knows when a game is about driving cars. Co-Op though, isn't always cut and dry - and in the world of video game PR - revealing your game has co-op isn't always in the cards until much later after a game is announced.