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Q&A: Double Fusion Goes Casual, Talks Future Of In-Game Ad Models

In-game advertising provider Double Fusion has announced a partnership with casual game portal Spill Group, to serve casual games on Spill's U.S. portals GamesGames.com and GirlsGoGames.com.

Spill Group owns more than 30 casual portals globally, and claims 60 million unique visitors per month among them. The partnership with Double Fusion, which includes sales of pre- and post-roll advertising, will bring Spill's U.S. userbase into the reach of DoubleFusion's ad network.

When Gamasutra spoke to DoubleFusion president and CEO Jon Epstein, he parsed out the North American numbers. "On the casual side of our portfolio, this really propels us to a leadership position -- these sites have roughly 5 or 6 million in audience, according to Google Analytics," he noted.

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