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gamestation rebrand to GAME an insiders look

A insiders look at the rebrand of gamestation stores to GAME stores.

"Working for Gamestation was fun, but with a more leisurely attitude and a rapidly expanding empire to run, cracks were starting to form. While GAME, with their experience had more stability and better organisation, Gamestation, from my point of view, were playing catch up. Simply put, I believe they were finding it a little difficult to keep up with the new stores opening and ever changing retail landscape." - BlastProcess

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blastprocess.com
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