"Calling it the “best ever Madden” isn’t all that fair. In fact, it’s a given. EA have had a year to improve the franchise since last year’s release, and improve they have. The thing is, though – and I know this is probably obvious already – but if you want to get the most out of Madden NFL 13, you need to have a fairly deep knowledge of gridiron before diving in. A generic sports fan such as myself will be able to have a couple of days of unadulterated gridiron fun, yet will likely lack the motivation to micromanage the team or last more than one season in career mode. That said, the real time physics and Connected Careers mode signify a leap in the right direction for the series, marking the first significant change to the formula since 06, and I’m excited to see whether EA have made the same advancements in their other sports titles of the season. In any case, I’ll be playing Madden NFL 13 regularly, if only for the smile that spreads across my face when I hear “EA Sports: It’s in the game.”"