Dealspwn writes: I want to talk about three buzzwords today, and I'll have to ask for your indulgence as I get slightly angry about the semantics of marketing doublespeak and the damage it's doing to our industry. So many of the press releases we get these days, usually pertaining to shooters or hack and slash titles, come bearing emphatic statements supposedly to do with quality. But a trend has arisen wherein, perhaps in attempt to move away from the somewhat childish connotations associated with the word "game", titles bearing 18-certificates now have to come with a blurb that spells things out. Just in case you weren't aware, folks, these are "mature" games, with "dark" subject matter, told in a "gritty" way.
This is all bollocks, of course, because nine times out of ten, what this actually means (and this is a direct translation) is "We've filled this game with guns, violence, and maybe some boobs, you'll shoot a lot of people in the face, and everyone will speak in a gravely voice and act like The World is at stake."