Guild Wars 2: No, You Can't Buy It!

The potential of digital distribution is great, its promises many. It can reduce costs to developers by cutting out much of
the process involved in bringing a game to retail. No box, no shipping, no materials involved. The only real expenditures, at that point, are on marketing and bandwidth. Sometimes, those savings get passed on to the consumer, but it, more importantly, also allows developers who wouldn’t otherwise have the financial means to release their games to bring them to market. Further, since there’s no physical product being sold, there’s effectively no limit on how many copies of a game a developer can “produce” for sale. Except when there is.

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