Engadget reports, curious to know what about $3 million bought Toshiba on Super Bowl Sunday? So, what do you do when the game's over, Toshiba?
More info, from Highdefdigest: It didn't air nationally (nor was it new), but Toshiba's much-hyped Super Bowl ad did air in several markets. Although it had been expected to run nationally, it appears Toshiba instead made a targeted spot buy, with those in some markets seeing the ad, while others did not.
Meanwhile, HD DVD fans who were lucky enough to see it were disappointed to see that it wasn't a new ad, but rather a re-badged version of the football-themed spot that Toshiba has been running all season long.