Kaz Hirai: PS Vita Performing Almost As Expected

Kazuo Hirai, Sony CEO and President, has said that the Vita's sales are not all that bad for the company.

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units2117d ago

This guy cant be serious

Derekvinyard132117d ago

... He expected low sales??

zebramocha2117d ago (Edited 2117d ago )

If those are his words verbatim,it suggest they had a higher expectation but may have been unrealistic that's why he said "almost" and adjust the sales of the vita.

gaffyh2117d ago

Well tbh, if they expected low sales, what that means is that it isn't a big issue for them that sales are low at the moment. This is either because they're making profit at the current price, or because they expected holiday sales to be stronger than the March-August period, which has low sales anyway, or both.

gaffyh2117d ago

Or of course, damage control.

joeorc2117d ago

" He expected low sales??"

the device is not subsidised, the only other dedicated Handheld game system is Nintendo and it is $100.00 less than the PSVita that is with what many say when you have to buy a Blank Memory card. and its price is the same as the PS3. and we are in a world wide recession, plus did'nt many people even today still say there is "no game's they are interested that's on the PSVita"

all that going against the PSVita add in smartphones, Tablet's and you have a very competitive market, Sony is atleast offering a system that is not just made by Nintendo in this part of the market!

Nintendo is the handheld leader for dedicated Game console Handhelds, but that does not mean you could not offer an alternative to Nintendo.

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Mustang300C20122117d ago

Yep. Talk about lowered expectations.

Anon19742117d ago

This isn't news. Sony reported two months ago that they were happy with Vita sales and they were in line with expectations and this was knowing that they were about to make an adjustment to the PSP/Vita sales forecast for the year as they had to do initially with the PS3, like Microsoft had to do with the 360, as Nintendo had to do with the 3DS, etc. They went further and noted that digital sales were actually performing much better than anticipated.

Sony's not one to shy away from admitting when something isn't meeting expectations, just like Nintendo has addressed and apologized in the past for issues with 3DS. But the truth is, the Vita could disappear overnight and it wouldn't matter to Sony's investors. The Vita is such a small source of revenue compared to the behemoth that is Sony, shareholders don't even blink regarding the portable market, any more than investors were all worked up about the performance of the Windows 7 phones. Sure sales could be better, but it's not like do or die in terms of the big picture.

People have to remember that when it comes to these sales discussions, they need to have some perspective. A lot of these "Sony doom" articles miss that point. Nintendo is in a different boat. More than half their revenue was from DS hardware and software sales for awhile. The 3DS needs to replace that lost revenue quickly because it's such a huge part of what Nintendo does. Sony and Microsoft simply aren't in the same position. Microsoft doesn't even care about the mobile market, to Sony it's just another in a huge list of electronic products they offer spanning everything from cameras to TV's to stereo equipment.

DivineAssault 2117d ago

i love my vita.. Too bad its not doing as well as it should be.. The memory & lack of backwards compatibility transfers really hurt em.. Most ppl dont want to give up their collection of UMDs & dont want to pay all that money for memory.. Vita is awesome tho & im buying lots of new games & IPs on it for the nx 2 years.. Sadly im going to need an expensive 32GB card as well for the crossbuy titles, psp, ps1, & psn games.. My 16GB is almost full with apps n demos

rhcpfan2117d ago

Honestly, I think it's because most people aren't even aware it exists.

garos822117d ago

thing that has been holding me back at the moment is the pricey memory cards, i dont want to by the 4 or 8 gig. hoping a drop in card price will be announced soon or a bundle with a hefty memory card included

DivineAssault 2117d ago

They arent marketing it very well in my opinion.. The commercials ive seen in the states just show someone taking their home console game on the go to continue playing instead of them showing that vita can have its own identity.. I didnt buy vita for console ports, i want original titles & theyre coming very soon..

testerg352117d ago

I'm not sure if its a great deal but amazon has the 32gb card for sale at $72.

Honestly I didn't even know the 32gb retails for $99. WOW.. You can now get 32gb SD for $20.

Alos882117d ago

That's pretty depressing if true.

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