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Submitted by Aclay 1005d ago | article

How Do You Sell A Next-Gen Console?

GamesIndustry- With not a great deal of note happening in the arid console space this summer, gossiping about next-gen consoles has proved an irresistibly fertile way of passing the time at industry gatherings.

It'll be a "quantum leap", Alan Wake developer Remedy chirruped excitedly to this site last week. Which was in stark contrast to the underwhelmed shrug I got from a middleware company I chatted to off the record at Gamescom, familiar with both Orbis and Durango.

Seven years on from the launch of Xbox 360, the first thing to say is it had bloody better be a "quantum leap" from the creaking innards of today's systems. The issue, naturally, isn't that the tech clearly will be an order of magnitude more powerful - it's how platform holders and software publishers can articulate this and "sell" the next-gen vision to spoilt-for-choice consumers via marketing and content. (Next-Gen, Wii U)

DERKADER  +   1006d ago
If you give it greats specs, an impressive launch line up of games, a low price price point, and a little advertising it should sell itself. In theory at least.
PopRocks359  +   1005d ago
Sounds more like a "perfect world scenario."

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