40°
Submitted by Aclay 696d ago | article

How Do You Sell A Next-Gen Console?

GamesIndustry- With not a great deal of note happening in the arid console space this summer, gossiping about next-gen consoles has proved an irresistibly fertile way of passing the time at industry gatherings.

It'll be a "quantum leap", Alan Wake developer Remedy chirruped excitedly to this site last week. Which was in stark contrast to the underwhelmed shrug I got from a middleware company I chatted to off the record at Gamescom, familiar with both Orbis and Durango.

Seven years on from the launch of Xbox 360, the first thing to say is it had bloody better be a "quantum leap" from the creaking innards of today's systems. The issue, naturally, isn't that the tech clearly will be an order of magnitude more powerful - it's how platform holders and software publishers can articulate this and "sell" the next-gen vision to spoilt-for-choice consumers via marketing and content. (Next-Gen, Wii U)

DERKADER  +   697d ago
If you give it greats specs, an impressive launch line up of games, a low price price point, and a little advertising it should sell itself. In theory at least.
PopRocks359  +   696d ago
Sounds more like a "perfect world scenario."

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories

Oddworld: New 'n' Tasty Review - Inner Geek

12m ago - Abe is a floor-waxer for Rupture Farms, a meat processing plant that’s run like a dictatorship. B... | PS4
30°

What to play in August? Diablo, Madden, InFamous and more!

24m ago - Gamers, rejoice! The summer dry spellin reaches its end. Whether you're hungry for football, demo... | Xbox
10°

A look back at Star Fox - GamersFTW

24m ago - Star Fox is a game that sounds strange, but is actually makes for a great game overall. It’s diff... | GameCube

SNES A Day 63: The Legend of the Mystical Ninja

26m ago - The Legend of the Mystical Ninja steeps itself in Japanese cultural aesthetics, surprisingly so g... | Retro
Ad

Start Making Games for the PS4

Now - Want to design the next generation of video games? Start learning game design today. Click for more info on how to get started. | Promoted post
20°

Watch Dogs vs The Crew video comparison

26m ago - A video which looks at the same road in Watch Dogs compared to its counterpart in The Crew. | PC