NOW TV, the new internet-delivered television service powered by Sky, has today launched on the Xbox 360, enabling users to stream Sky Movies content and channels on the games console.
From today, an app for NOW TV is available on the Xbox Live homepage. NOW TV currently offers pay-per-view or subscription access to a range of movies, but will soon expand to content from Sky Sports and Sky's entertainment channels.
The Xbox NOW TV experience includes high-quality video streaming at 720i resolution and full access to all 11 Sky Movies live channels for those taking the Sky Movies Pass subscription. A 30-day free trial of the Pass is available now, after which it costs £15 per month.
Kinect for Xbox 360 owners are also able to use voice and gesture controls for the NOW TV app.
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