Lucas M. Thomas:
The World Ends With You is one of the biggest success stories from a handheld that has had many such stories to tell. It was a Square Enix-published RPG, developed by Jupiter (the makers of the Kingdom Hearts franchise), and it launched in North America in April 2008. It was praised by critics, earning positive reviews across the industry. And it sold well at release, though not record-setting numbers by any stretch.
It was what happened after that launch that really mattered, though. TWEWY began to build momentum. Those who bought it and played it loved it, and they told their friends. Then their friends tried it, loved it too, and they told more friends. The game's reputation grew, and grew some more, and the game achieved that rare and intangible accomplishment – cult classic status.