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Submitted by pierce 1265d ago | news

Nintendo: We are not milking Mario franchise

Nintendo is not milking the Mario franchise by releasing so many games, according to company president Satoru Iwata. (3DS, Mario, Nintendo, Wii U)

Shok  +   1265d ago
Title should be "We are not milking the NEW SUPER Mario series, cause that's what he's talking about.

Anyway, I agree, there's only ONE New Super Mario Bros game per system, that's not milking at all.

BUT, these games essentially the same thing over again and hardly innovate over their previous installments. They seem like copy-and-paste jobs, which essentially creates the illusion of the series being milked. I think that's what makes most people claim it's milked.
#1 (Edited 1265d ago ) | Agree(25) | Disagree(15) | Report | Reply
blumatt  +   1265d ago
Mario is milking but I'm still getting it on the Wii U.
I think Nintendo might need to look up the word milking then. lol

All jokes aside, even though they're milking Mario, I'm STILL thinking about buying me a Wii U and a copy of Mario Wii U when it launches. I haven't had a Nintendo console since the NES and I think I'm ready to play me some Mario again.

Super Mario on the SNES was my favorite right behind Mario 3 on the NES.

I'm going to get all three consoles this go around most likely.
-Omega  +   1265d ago
Sorry this is off topic to your comment Shok but this is a Duplicate article

Says the same things in here
#1.2 (Edited 1265d ago ) | Agree(5) | Disagree(2) | Report | Reply
Pushagree  +   1265d ago
Only nintendo could tell thier fans such a blatent lie and get away with it. Mario is the original milked franchise. Companies like activision learned how to milk because of it.
live2play  +   1265d ago
super mario 3dland
new super mario bros 2
paper mario 3d

all include mario, so yea mario is milked
they all play differently

a 2d platformer
an rpg
2d/3d hybrid platformer

yes he is milked
but milking doesnt mean that those games are bad

they are actually all very very fun to play

do all of them innovate? do they all have groundbreaking new ideas? no

but it doesnt mean they are bad
lack of innovation does not equal boring gameplay
(it can, but it doesnt always)

take nsmb2 for example

the look and feel is basically a copy and paste
but its still a ton of fun

it was made by a new team that brought neat ideas to the levels

each level feels different from the others and each have a unique mechanic that makes it stand out

now the music in nsmb series is god awful, the game looks bland especially the wii verison

but they actually did change the backgrounds for the 3ds one,
the 3ds version looks far better than the wii one

nsmb2 has night time, dusk time, mountains, auroras, eery dried trees for the ghost levels, even the castles have different insides

this game feels alot like past mario games
it makes sense since it was made by new blood
. new people want to do old things
veteran developers want to try new things
#1.3.1 (Edited 1265d ago ) | Agree(7) | Disagree(7) | Report
Awesome_Gamer  +   1264d ago
Mario is milked. Period
stuntman_mike  +   1264d ago
I can see Reggie pulling on that big old teat right now.

only joking i think the 3D console mario's is where Nintendo tend to innovate though.
ylwzx3  +   1265d ago
Over 200+ Games and games with Mario appearances and that isn't milking?
PopRocks359  +   1265d ago
Because gaming's most recognizable icon doesn't deserve any sort of exposure, right? /sarcasm

Would anyone claim the same thing of the Sonic franchise? At one point they were releasing around three Sonic games a year spanning out on every major platform.
Soldierone  +   1265d ago
Yes, yes I would call Sonic milking. In fact I'm pretty sure every Sonic fan like myself felt alienated by it. You buy a Sonic game and it sucked for the 10th time in a row, you kinda start to second guess buying them.

The difference is SEGA kinda screwed themselves and needed a cash crab, Nintendo isn't in that hole and could be innovating or creating another icon.
mobiusoneac4  +   1265d ago
"Nintendo isn't in that hole and could be innovating or creating another icon"

This. It feels like such a waste to keep releasing nearly the same game when they could focus those resources on something else.
Freakazoid2012  +   1265d ago
I'm not saying Nintendo doesnt milk Mario but they do have Zelda, Metroid, Donkey Kong, etc. TO pretend all the release is Mario and that they never release any other games is not only false but childish to pretend.
Ult iMate  +   1265d ago

New Super Mario Bros 2
Paper Mario 3DS
Mario Kart 3DS
Mario Land 3DS
Luigi's Mansion 3DS
Mario Tennis 3DS
Mario Party 9
Mario & Sonic 2012

And that's for the last year announced and released games of Mario franchise. If that's not milking, then what is it?
1upgamer99  +   1265d ago
And let me ask you many of them scored at least an 8/10 Oh and Lugi games are not MARIO..
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Rrobba  +   1265d ago
But those are all either completely different games or at least on different consoles.

NSMB2 and NSMBU are similar but on different consoles. THey are 2D platformers. Paper Mario is more like an RPG. Mario Kart is an arcade racer. Mario Land is a 3D platformer. Luidi'g Mansion is like an adventure game, which features Luigi not Mario anyway. Mario tennis is a tennis game, Mario Party is a mini-game collection and Mario & Sonic is a sports game which IS NOT made by Nintendo, it's made by SEGA.

So, does Nintendo use the Mario CHARACTER a lot? Yes. But they do not milk any individual franchise. Have you ever seen more than 1 Mario Kart game on a single console? No. Same goes for New Super Mario Bros, and many others. Not to mention these games are mostly well rated anyway.

I do agree that they could add some new ideas to their classic games, but ONE game in each franchise per console is NOT milking.
#2.2.2 (Edited 1265d ago ) | Agree(1) | Disagree(2) | Report
Ult iMate  +   1265d ago

Nevertheless that doesn't change the fact, that Nintendo is milking Mario franchise. The franchise doesn't have to consist of games of one genre. The Mario franchise is overmilked.

>>Lugi games are not MARIO..
Luigi is one of Mario brothers. His name is Luigi Mario. So his a Mario alright.
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ChickenOfTheCaveMan  +   1265d ago
Was there even a game where this guy was doing actual plumbing in those 200+ games?
Burning_Finger  +   1265d ago
LMAO. It's Beyond milking. It's called "SUCKERS". lol

I stopped playing Mario right after SUPER MARIO WORLD.
linkratos  +   1265d ago
Congrats on skipping Mario 64, Galaxy, and Galaxy 2. Only a real sucker would play some of the greatest games ever.
1upgamer99  +   1265d ago
Yeah Mario 64 only the FIRST true 3D platform game EVER...Gosh I guess Nintendo F ed up... and Mario Galaxy only scored a 10 out of 10....
TheRealHeisenberg  +   1265d ago
A lot of major franchises are being "milked" so to speak. Is it really milking if it something that the fans want and end up enjoying?
LOL_WUT  +   1264d ago
Yeah the problem with those games is that they get bashed for being the same thing, while Mario on the other hand gets a free pass. Whoever says that Mario is not being milked needs to pull their head out their a**.
linkratos  +   1264d ago
I still don't understand how you think Mario gets a free pass?
slutface  +   1265d ago
they milk it but they almost never change their formula. nintendo has to step it up with the originality cuz the competition is passing them by while they are still doing the same stale franchises.
from the beach  +   1265d ago
FIVE Little Big Planet games since the first one came out in 2008, all of them the same. And a kart racer..
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DigitalRaptor  +   1265d ago
Yeah. All the same...

LBP - innovation defined.
LBP PSP - a port to strengthen PSP lineup. Decent.
LBP 2 - even more innovation.
LBP Vita - even more innovation, for a handheld.

Where's your fifth?

I wonder if you played them? Likely not.
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from the beach  +   1264d ago
The series isn't innovative, it's a flipping 2D platform game! The character doesn't even have so much as a signature move.

The PSP one was more of the same crap - although I'd hasten to add it's not a port of the PS3 game, as you'd know if you played it.

The rest is more of the same crap again and presumably will be again on Vita. I included the Move spin-off as another game, there's also all the DLC they've vomited out over the past four years.

'Crap defined'.
clearelite  +   1265d ago
if they were all as good/challenging as the classics, I doubt many people would be complaining.

mario64 was breathtaking.... and many of it's predecessors are pretty much timeless.
#6 (Edited 1265d ago ) | Agree(6) | Disagree(2) | Report | Reply
SpiralTear  +   1265d ago
"Milking" is an extreme term. There are much worse cases of over-saturation in the game industry than Mario. That being said, it's clear that Nintendo needs to spice up the New Super Mario Bros. series beyond an insane amount of gold coins.
ChunkyLover53  +   1265d ago
Milked is the new buzz word, like hardcore and casual were before. People will find any reason to argue over video games. While everyone else is arguing, I'll just be busy playing them.
from the beach  +   1265d ago
I agree - no-one ever talked about Mario being "milked" in the past for the simple reason that the games were always high quality, and they still are.

It's in the light of certain modern series getting substandard yearly iterations that people are now WRONGLY applying the term to excellent games as well.
DivineAssault  +   1265d ago
1 per system is ok but @ least put out an evolved version with a new engine or something.. Putting the raccoon suit was ok n all but the whole million coin thing is warios territory.. Make a New Wario Bros game with virtual boy gameplay & WaLuigi as a co op partner..
telekineticmantis  +   1265d ago
Mario Bros
Super Mario Bros
Doctor Mario
Mario Party
Mario Galaxy
Super Mario Land
Paper Mario

I'm tired of listing it here:

Would that be considered Milking?
PopRocks359  +   1265d ago
I love how nearly all the Mario games you actually listed yourself play completely differently from each other.
telekineticmantis  +   1265d ago
I don't think you understand what Milking means
First off, there's plenty of sequels I just chose to name them like stand alones, second the term Milking refers to squeezing a cow for all she's got.

Microsoft can make Halo Kart, Halo football, & Halo Jenga, and theyd all play different, but people would be tired of seeing the Halo themes over and over, and theyd know the only reason they do it is because it makes money.

Some people want new themes... New Worlds
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PopRocks359  +   1265d ago
Yeah, but not all of those games find success for one reason or another. And the difference between Halo and Mario is that 1) Mario is a familiar franchise as well as enjoyed by kids and adults alike and 2) more people probably recognize Mario's face and theme song than Master Chief's face and the Halo anthem.
Rrobba  +   1265d ago
No it's not because most of those games play entirely differently to each other.

Just because 2 games have the same MAIN CHARACTER (Mario) does NOT mean they are the same game.
1upgamer99  +   1265d ago
Well gee lets see...NINTENDO Is milking the hell out of Mario...well I guess Halo 4 Plus how many (awful) can we say Halo Reach...cough...LOL...and Halo Wars...LMAO...yeah...well at least for the most part Nintendo takes pride in the Mario franchise. Lets face it Halo 4 although it will be a good game is pretty much a Metroid wanna be...oh yeah and it is not In HD..Like almost ALL XBOX games...sure they say 1080p HD and 720p HD but that is a clever way of saying THE CUT scenes are HD..
TheRealHeisenberg  +   1265d ago
I understand that you are angry about this milking thing. How can any reasonable person think that Halo is "milked" as much a Mario? It is not even close. I'm guessing you want attention and oh my, silly me...I gave it to you.
Freakazoid2012  +   1265d ago
I see nothing to imply he is angry in his post. I also see no reason for you to try to belittle is opinion.

Halo isnt as old as Mario so of course Halo wont have as many games.. In all honesty is just seems like most of the hate is because Mario is a gaming icon from the 80's and we don't have anything to compare him to because no other franchise has lasted that long.

Nintendo does use Mario a lot but I fail to see how him being around longer excuses the milking being done by other companies.

If Mario was handled like COD we would not have Mario racing or Mario RPG. No we would be on our 40th Mario platformer that played exactly like the last.
ronin4life  +   1265d ago
I don't know How many times I can keep pointing this out... But having Mario in a game does not make it the same as all other Mario Games.

Are we going to count SSB as a "Mario" game? Is Mario Party suddenly a platformer? We are talking genres here, NOT appearances. Otherwise, LBP is being milked to death with LBP Vita, Karting and Sackboys appearance in Battle Royal all in 1 calendar year.

And if we compare Major 1st and 3rd party franchises of the gen, Mario is right in line or BEHIND the other top "offenders" of Milking. Think about this: Uncharted GA released around 4 months after Uncharted 3... while NSMB2 released about 8 months after 3d land, and nearly 2 YEARS since the last 2d Mario... which also launched around when Uncharted 2 did. All the while, 2 Halo games were also released(3 if you count the remake) and... 3(or so) Assassins creed games as well.
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Qrphe  +   1265d ago
Why do people get so upset at others saying that Mario is milked?
Why do the other rest get upset that Mario gets so many games?

If you enjoy all the iterations of Mario, good for you, keep on enjoying Mario.
If you don't, well don't buy any of it and play something else.

But nah, keep on talking about this topic into oblivion.
#13 (Edited 1265d ago ) | Agree(1) | Disagree(1) | Report | Reply
smashcrashbash  +   1265d ago
I would like to point out that when people say that you are milking Mario we are talking about every single game which Mario is in. Mario is the most over used character in gaming ever. You don't Sly racing or Ratchet paint or Jak and Daxter tennis or Uncharted baseball.And what have we reached so far in Mario Party and Kart? Nine so far? Was Jak racing not a Jak game then? It stared Jak right? So what was it really then if it wasn't a Jak game? Was it a Street fighter game or something?

So I know people will try to pretend that it's not milking as long as it isn't a Super Mario game but it is a Mario game starting Mario so I don't see how that is any different. Mario is overmilked just like many games are but I don't see why people rush to deny it.Just because it is a different genre doesn't make it any less a Mario game. You can't hide behind that.They are squeezing everything they can out of a single character. How exactly is that not milking it? And please don't try to use any other game as a shield to defend Mario. Calling other games milked doesn't negate Mario's own. So what if he is milked. Get over it.
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IWentBrokeForGaming  +   1265d ago
This plumber has got to feel drained!
nerdkiller  +   1265d ago
mario games and wii sport games are the only thing that sells from nintedo nothing else does not even prime or zelda do i like my wii but its not a console for the hard core so there gonna milk what sells
ipe  +   1265d ago
Im surprised by zelda sales (Skyeard sword), only about 3, 3.5 million.
Ans people claim its bigger than anything in sony/ms camp.
Halo,geArs, gt, uncharted, gow,lbp...all sell more.
Freakazoid2012  +   1264d ago
You are trying to compare a game released what 8 months ago to games released 4-5 years ago.
That's funny. Now Twilight Princess has been out as long as those games and its at around 8 million.
Twilight Princess 8 million
God of War 3 4.5 million
LBP 5 million
Uncharted 4.3 million
GT 7 million

So what were you saying about Zelda having poor sales again? Because if 8 million is poor how exactly is 5 million great?

Let's see where SS is at when its as old as the games you mentioned.
nerdkiller  +   1264d ago
@freak you forget to mention zelda tp sold on two consoles so thats sales combined alone they sold 4 mill a piece or wii maybe 5 and cube 3
garos82  +   1265d ago
milking? definately but credit where credit is due. nintendos ability to release platform games till this day (that are fun and to many extents quite innovative) is second to none. super mario galaxy was phenomenal to me. havent played the second one unfortunately but i have no doubt it is a delight to play//watch/enjoy

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