Keith Stuart regretted it as soon as he posted. Last week a Fox News report on the Xbox 360 game Mass Effect characterised the critically acclaimed sci-fi epic as a sexually explicit adventure filled with nudity. In a ludicrously partisan and ill-informed onslaught, a mature-rated title that involves a few seconds of bare flesh found itself referred to as "Luke Skywalker meets Debbie Does Dallas".
A few days later Keith Stuart blogged about how gamers were taking out their frustration with Fox News by hitting the Amazon page of TV presenter Cooper Lawrence, who took part in the televised debate, and flooding the reviews section of her latest book with increasingly personal insults. Keith later deleted his story - there didn't seem to be any point in contributing to the mass of sneering blogs and forum posts, edging toward darker threats. The fact that Lawrence has now told the New York Times that she regretted her remarks should not - but probably will - add validity to the onslaught. Is the future of direct action by gamers set to be dictated by this revenge sortie? Surely there's another way. Fox News, after all, is the ringleader in this little circus, not Lawrence.